Program

Keynotes

Speaker	Title	Description
Cherie Hu, Founder of Water & Music	The Future of Indie Music Tech	Join Water & Music’s Cherie Hu for a data-driven exploration of the evolving independent music technology landscape. Drawing from five years of comprehensive investment tracking and market analysis, this keynote will examine how consolidation by major labels and private equity firms is reshaping the indie tech ecosystem, identify sustainable business models for independent music tools, and highlight emerging opportunities for indie companies to augment their revenue streams and maintain competitive advantages in partnership with tech companies.
Shira Perlmutter, Register of Copyrights and Director, U.S. Copyright Office	TBA	Coming soon!
Steve Savoca, Head of Music Business Partnerships and Bryce McLaughlin, Director, Content Business Management	Apple Music: Music first. Artist led	At Apple Music, we believe the moment a fan discovers a new independent artist they wouldn’t find anywhere else is a powerful one. In this keynote, we’ll highlight how Apple Music is putting a spotlight on independent artists. We’ll look at how personalization has connected more artists to more fans than ever before, and how we’ve maintained a commitment to storytelling in order to make that connection deeper. We’ll detail our efforts to combat stream manipulation in order to put all artists on equal footing. And we’ll walk through our suite of tools in Apple Music for Artists that empower independent artists to more effectively manage their music careers, so they have more time to do what they do best: Create.
Tim Ingham, Founder – Music Business Worldwide	TBA	Coming soon!
Dan Runcie, Founder – Trapital	Owning Your Voice: Why Founders Must Lead the Narrative	In today’s attention economy, the most successful companies aren’t just building great products—they’re telling great stories. In this keynote, Dan Runcie, founder of Trapital, shares why CEOs and founders should be the chief storytellers of their businesses. Drawing from his work across music, media, and culture, he’ll show how leading the narrative builds trust, drives growth, and sets visionary companies apart.

Cherie Hu, Founder of Water & Music

The Future of Indie Music Tech

Join Water & Music’s Cherie Hu for a data-driven exploration of the evolving independent music technology landscape. Drawing from five years of comprehensive investment tracking and market analysis, this keynote will examine how consolidation by major labels and private equity firms is reshaping the indie tech ecosystem, identify sustainable business models for independent music tools, and highlight emerging opportunities for indie companies to augment their revenue streams and maintain competitive advantages in partnership with tech companies.

Shira Perlmutter, Register of Copyrights and Director, U.S. Copyright Office

TBA

Coming soon!

Steve Savoca, Head of Music Business Partnerships and Bryce McLaughlin, Director, Content Business Management

Apple Music: Music first. Artist led

At Apple Music, we believe the moment a fan discovers a new independent artist they wouldn’t find anywhere else is a powerful one. In this keynote, we’ll highlight how Apple Music is putting a spotlight on independent artists. We’ll look at how personalization has connected more artists to more fans than ever before, and how we’ve maintained a commitment to storytelling in order to make that connection deeper. We’ll detail our efforts to combat stream manipulation in order to put all artists on equal footing. And we’ll walk through our suite of tools in Apple Music for Artists that empower independent artists to more effectively manage their music careers, so they have more time to do what they do best: Create.

Tim Ingham, Founder – Music Business Worldwide

TBA

Coming soon!

Dan Runcie, Founder – Trapital

Owning Your Voice: Why Founders Must Lead the Narrative

In today’s attention economy, the most successful companies aren’t just building great products—they’re telling great stories. In this keynote, Dan Runcie, founder of Trapital, shares why CEOs and founders should be the chief storytellers of their businesses. Drawing from his work across music, media, and culture, he’ll show how leading the narrative builds trust, drives growth, and sets visionary companies apart.

Featured Workshops

Company	Title	Description
Beatdapp	Fake Streams, Real Damage: Uncovering Fraudulent Networks and AI’s Role in Streaming Fraud	What happens when AI isn’t just making music—but organizing fraud? The next wave of royalty theft is already here. Fraudsters are no longer just using bots to boost streams—they’re building sophisticated ecosystems of AI-generated tracks, manipulated playlists, and coordinated user activity to siphon billions in royalties from legitimate artists and rights holders. This panel will explore how these networks exploit vulnerabilities in the streaming economy, and examine the evolving role of AI on both sides of the fraud equation—both as a threat and as a tool for detection. Drawing from real-world investigations and cutting-edge fraud prevention techniques, we’ll discuss how the industry can stay ahead of the curve and protect its future.
Beatdapp	Beyond Fraud: How Data Transparency is Reshaping Streaming	What if streaming fraud was just one piece of a much larger puzzle? This panel focuses on how improving data transparency across DSPs, distributors, and rights holders can reduce fraud, optimize royalty payouts, and build trust in the industry. Featuring Beatdapp’s cross-platform insights, panelists will discuss how transparent data sharing helps solve multiple challenges—tracking royalties, enforcing compliance, and unlocking new revenue opportunities.
Spotify	Level Up Your Release Strategy: Spotify’s Tools for Audience Development	At Spotify, we’ve been developing tools to help indie artists and their teams build hype for new music and connect with new fans well into the release cycle — right on the platform where music is streamed. Join the Spotify for Artists team to learn how to best leverage our new release products — like Countdown Pages, Clips, Marquee, Showcase, and more — and hear directly from artist teams who have driven meaningful results using these strategies.
ONErpm	Keeping Indies Independent: How Working with Independent Labels Fuels Innovation and Artist Development – Presented by ONErpm	Coming soon!
BabyJam	NORDER : AI as your Manager/Assistant	Developed by BabyJam, NORDER is your personalized AI Manager/Assistant, designed to handle non-musical tasks such as email responses, scheduling, music data tracking and automated music marketing. This AI assistant allows artists to focus on their creative work while ensuring their administrative tasks. To help our AI Manager better serve you, we will be conducting a survey to understand your needs. We encourage everyone to participate by following the link: Exclusive Survey For Independent Artists
Bandcamp	TBA	Coming soon!
Chartmetric	How Can Independent Artists Discover and Grow Their Audience with the Power of Data – Presented by Chartmetric	With millions of artists across the globe, it may seem impossible for developing artists to break through the noise and establish their fanbase. However, with the power of Chartmetric, you can leverage your artist’s data to find your core audience and develop strategies to maximize your success.
Red Bull Records	TBA	Coming soon!
beatBread	Label Funding – how to maximize your choice and minimize your risk: Presented by beatBread	In this workshop beatBread will explain the range of funding options available to independent labels as well as demonstrating their Deal Comparison Tool that has been making headlines for helping labels make fully informed funding choices. Find out how to leverage the best deal for your label while avoiding pitfalls along the way.
Trolley	TBA	Coming soon!
Supply Chain (EMPIRE)	TBA	Coming soon!
MusixMatch	TBA	Coming soon!

Beatdapp

Fake Streams, Real Damage: Uncovering Fraudulent Networks and AI’s Role in Streaming Fraud

What happens when AI isn’t just making music—but organizing fraud? The next wave of royalty theft is already here.

Fraudsters are no longer just using bots to boost streams—they’re building sophisticated ecosystems of AI-generated tracks, manipulated playlists, and coordinated user activity to siphon billions in royalties from legitimate artists and rights holders. This panel will explore how these networks exploit vulnerabilities in the streaming economy, and examine the evolving role of AI on both sides of the fraud equation—both as a threat and as a tool for detection. Drawing from real-world investigations and cutting-edge fraud prevention techniques, we’ll discuss how the industry can stay ahead of the curve and protect its future.

Beyond Fraud: How Data Transparency is Reshaping Streaming

What if streaming fraud was just one piece of a much larger puzzle? This panel focuses on how improving data transparency across DSPs, distributors, and rights holders can reduce fraud, optimize royalty payouts, and build trust in the industry. Featuring Beatdapp’s cross-platform insights, panelists will discuss how transparent data sharing helps solve multiple challenges—tracking royalties, enforcing compliance, and unlocking new revenue opportunities.

Spotify

Level Up Your Release Strategy: Spotify’s Tools for Audience Development

At Spotify, we’ve been developing tools to help indie artists and their teams build hype for new music and connect with new fans well into the release cycle — right on the platform where music is streamed. Join the Spotify for Artists team to learn how to best leverage our new release products — like Countdown Pages, Clips, Marquee, Showcase, and more — and hear directly from artist teams who have driven meaningful results using these strategies.

ONErpm

Keeping Indies Independent: How Working with Independent Labels Fuels Innovation and Artist Development – Presented by ONErpm

Developed by BabyJam, NORDER is your personalized AI Manager/Assistant, designed to handle non-musical tasks such as email responses, scheduling, music data tracking and automated music marketing. This AI assistant allows artists to focus on their creative work while ensuring their administrative tasks.

To help our AI Manager better serve you, we will be conducting a survey to understand your needs. We encourage everyone to participate by following the link: https://forms.gle/NiSwjTKVcTqAypcS

BabyJam

NORDER : AI as your Manager/Assistant

Coming soon!

Bandcamp

TBA

Coming soon!

Chartmetric

How Can Independent Artists Discover and Grow Their Audience with the Power of Data – Presented by Chartmetric

With millions of artists across the globe, it may seem impossible for developing artists to break through the noise and establish their fanbase. However, with the power of Chartmetric, you can leverage your artist’s data to find your core audience and develop strategies to maximize your success.

Red Bull Records

TBA

Coming soon!

beatBread

Label Funding – how to maximize your choice and minimize your risk: Presented by beatBread

In this workshop beatBread will explain the range of funding options available to independent labels as well as demonstrating their Deal Comparison Tool that has been making headlines for helping labels make fully informed funding choices. Find out how to leverage the best deal for your label while avoiding pitfalls along the way.

Trolley

TBA

Coming soon!

Supply Chain (EMPIRE)

TBA

Coming soon!

MusixMatch

TBA

Coming soon!

Continued Legal Education (CLE)

Curated by Perkins Coie

Title	Description
Ethical and Legal Issues in Negotiation	Coming soon!
Emerging Technology Law Issues Impacting the Music Business	Licensing music in connection with generative AI and other disruptive technologies Augmented reality, virtual reality and other technology developments impacting the music industry Social media, video games, influencers: Key legal considerations
Labor & Employment in 2025 – Changes with the New Administration	Coming soon!
Hot Legal Issues for the Music Industry	Music data and revenue matching Sponsorship/branding issues Adtech and privacy considerations
Music Industry M&A: Trends and Key Legal Considerations	Coming soon!
Cybersecurity for Music Companies	Coming soon!

Ethical and Legal Issues in Negotiation

Coming soon!

Emerging Technology Law Issues Impacting the Music Business

Licensing music in connection with generative AI and other disruptive technologies
Augmented reality, virtual reality and other technology developments impacting the music industry
Social media, video games, influencers: Key legal considerations

Labor & Employment in 2025 – Changes with the New Administration

Coming soon!

Hot Legal Issues for the Music Industry

Music data and revenue matching
Sponsorship/branding issues
Adtech and privacy considerations

Music Industry M&A: Trends and Key Legal Considerations Coming soon!

Cybersecurity for Music Companies Coming soon!

IndieVest

Title	Description
The Indie Hustle: Music Innovation Pitch Competition	A2IM, in partnership with Triple G Ventures, introduces The Indie Hustle. This is your chance to showcase your innovation to industry leaders, investors, and fellow creators at Indie Week 2025. We’re looking for groundbreaking projects that push the boundaries of the independent music ecosystem—whether it’s a new business model, technology solution, or creative strategy. Selected participants will present their ideas live, gaining valuable exposure, expert feedback, and the opportunity to connect with potential partners and supporters. Apply to Pitch
Music Investments 101: Unlocking Capital in the Independent Sector	What does it take to attract capital, and how do investors assess value in music? This panel brings together leaders from investment banking, capital raising, venture capital, and music valuations to break down the fundamentals of music investment. From understanding financial structures and deal-making strategies to navigating risks and maximizing returns, our panelists will offer key insights into the growing intersection of music and finance.

The Indie Hustle: Music Innovation Pitch Competition A2IM, in partnership with Triple G Ventures, introduces The Indie Hustle. This is your chance to showcase your innovation to industry leaders, investors, and fellow creators at Indie Week 2025. We’re looking for groundbreaking projects that push the boundaries of the independent music ecosystem—whether it’s a new business model, technology solution, or creative strategy. Selected participants will present their ideas live, gaining valuable exposure, expert feedback, and the opportunity to connect with potential partners and supporters.

Apply to Pitch

Music Investments 101: Unlocking Capital in the Independent Sector

What does it take to attract capital, and how do investors assess value in music? This panel brings together leaders from investment banking, capital raising, venture capital, and music valuations to break down the fundamentals of music investment. From understanding financial structures and deal-making strategies to navigating risks and maximizing returns, our panelists will offer key insights into the growing intersection of music and finance.

Curated Panels

Title	Description
What Does Indie Mean Today, and Why Does It Matter?	In a world where major labels and streaming platforms dominate, what does being “independent” truly mean, and why is it still relevant? This panel examines the changing definition of “indie,” from the unique challenges and opportunities indie artists and labels face to the cultural and economic impact of the independent music sector. Explore how “indie” remains a powerful and essential distinction, fueling innovation and representing a diverse array of voices in the music industry.
Dealmaking in the Age of AI: Ensuring Proper Value and Protections for Independent Music	As AI reshapes the music industry, independent labels face new challenges and opportunities in dealmaking. This panel explores the critical issues surrounding AI-driven technologies, including copyright, licensing, and revenue attribution, to ensure independent music is properly valued and protected. Experts will discuss how to navigate contracts, safeguard intellectual property, and leverage AI tools to benefit your business while maintaining control and fairness.
Independent Music’s Top Women, Opening Doors for the Next Generation	This panel will gather industry leaders who have not only broken glass ceilings but have also been advocates for inclusive change across all levels of the music business. From fostering safe spaces in the workplace to reshaping the narrative in music itself, this session is designed to discuss issues women face in 2025, and inspire tangible change in this new era. Attendees will gain invaluable insight into how companies and industry professionals can actively support female identifying voices, and how this inclusivity translates into stronger, more dynamic organizations.
Deal or No Deal: Live Contract Negotiation	Contracts are the foundation of the music industry, but how do negotiations unfold in real time? In this interactive panel, top industry lawyers will engage in a live contract negotiation, offering an inside look at the strategies, challenges, and key considerations that shape music deals.
Mastering Social Media: Sustainable Strategies & Microcontent Management	In a fast-paced digital world, artists and labels are constantly pressured to produce viral moments and an endless stream of microcontent to stay relevant. But how can they balance short-form content demands with long-term growth? This panel explores sustainable social media strategies beyond chasing trends—focusing on meaningful engagement, leveraging analytics, and creating content that aligns with an artist’s vision. Industry experts will also discuss the expanding role of microcontent, how to manage creative resources efficiently, and ways to build a lasting digital presence without burnout.
The State of Indie Music Journalism: Navigating a Shifting Landscape	As traditional music media declines and indie publications like Post-Trash and The Alternative fight to fill the void, the landscape of music journalism is undergoing a major transformation. With the rise of Substack offering direct-to-reader models and the fall of AltWeekly’s signaling the loss of key cultural platforms, where does indie music writing go from here? This panel explores how independent labels can work with emerging music media, leverage new journalistic platforms, and adapt their promotional strategies to ensure their artists get the visibility they deserve in the modern era of music writing.
Breaking Borders: Global Opportunities for Independent Music Publishing	Music publishers face both opportunities and challenges when navigating international markets. This panel dives into the intricacies of international publishing deals, partnerships, and collection societies, shedding light on the hurdles of global expansion and how to overcome them. Hear success stories from independent publishers who have successfully expanded their global footprint, and gain valuable insights into maximizing revenue in an increasingly borderless music industry.
A2IM, Celebrating 20 Years, and Looking Ahead to What’s Next	Celebrating A2IM’s first 20 years, and looking toward the decades to come. Rob Weitzner moderates this panel with Richard Burgess, Rich Bengloff and Don Rose, springboarding from the foundation they created, and anticipating tomorrow’s music ecosystem challenges and opportunities. Join this panel to get a sneak peek of behind the scenes of how the biggest independent music trade organization has sustained for the last 20 years and what does the future hold for A2IM.
Annual General Meeting	In Dr. Richard James Burgess’ final Annual General Meeting as President and CEO of A2IM, we invite you to join the A2IM team and Board in congratulating Dr. Burgess for years of driving the organization forward, for an overview of A2IM’s 20 year anniversary, and to learn what’s in store for the future. More information to be announced!
Data Analytics All Stars: Turning Numbers into Music Industry Gold	In an industry where data drives decisions, understanding analytics is key to unlocking growth and revenue. This panel brings together top data experts who will break down how to leverage streaming metrics, fan engagement insights, market trends, and predictive analytics to inform smarter strategies. Learn how to harness streaming metrics, audience insights, and market trends to stay ahead in a competitive landscape.
How the Law Shapes the Future of Independent Music Distribution	The legal landscape is rapidly redefining the future of independent music distribution. With over three dozen AI-related lawsuits, evolving copyright board guidance, the first U.S. criminal case on artificial streaming, and high-profile disputes the tension between indies and majors has reached new heights. Additionally, mergers, acquisitions, and other pivotal legal developments continue to shape the competitive dynamics of the industry. This panel will unpack these landmark cases and trends, exploring their implications for artists, labels, and distributors. Join leading legal and industry experts as they examine how these events will impact rights management, revenue streams, and the evolving relationship between technology and creativity.
Unlocking Revenue: Business Strategies for Labels to Monetize Social Media Platforms and Partnership	Social media platforms offer a significant opportunity to generate new revenue streams, but understanding the business side is key to capitalizing on them. This panel will examine the strategies labels can use to monetize social media, including direct sales, platform-specific revenue models, and data-driven brand partnerships. Experts will explore how to use data to create compelling spo nsorship pitches, leveraging fan insights to attract high-value brand partnerships. Learn how to integrate social media and strategic collaborations into your label’s overall business strategy and unlock new profit channels in the digital landscape.
Year In Review: Advocacy in Action	From copyright reform to AI regulation and global royalty protections, 2024 was a pivotal year for music policy. In this essential session, policy experts from A2IM, RIAA, PWMA, and ARA break down the legislative wins, ongoing battles, and key challenges shaping the future of the music industry. Get an inside look at how advocacy efforts on Capitol Hill and beyond are defending creators’ rights, supporting independent businesses, and influencing the evolving digital landscape.
Where Did the Money Go? Fixing the Financial Blind Spots in Your Business	Every dollar is now being counted to ensure artists can be their own, artists and their teams juggle countless revenue streams—but with so much flowing in, where are the leaks? Hidden costs can quietly drain resources, often from unexpected places, leaving hard-earned money on the table. This panel dives deep into the less obvious financial pitfalls across touring, publishing, streaming, label deals, and more. Discover the overlooked kexpenses that might be hiding in your balance sheets and learn how to plug the gaps.
The Back Catalog Blueprint: From Old Tracks to New Profits	In today’s evolving music industry, the value of a label’s back catalog has never been greater. This panel will explore innovative strategies for maximizing revenue and boosting visibility by leveraging your existing catalog. From playlist optimization, micro-licensing and sync opportunities to fan engagement and data-driven marketing, learn how to breathe new life into your old tracks while laying a solid foundation for artists’ future releases. Discover how forward-thinking artists are turning their musical legacy into a springboard for success.
Prioritizing Safety and Wellness: Resources for the Music Industry	The music industry can be demanding and fast-paced, often leaving industry professionals vulnerable to burnout, mental health challenges, and safety concerns. This panel will explore the essential resources available for maintaining wellness and ensuring safety in the music business. Experts will discuss mental health support, physical safety protocols on tours, resources for managing stress, and industry initiatives aimed at creating healthier work environments. Learn how to leverage these tools to promote well-being, prevent burnout, and foster a culture of safety and support within the music industry.
Cracking the Charts: How Data Accuracy, Strategy, and Smart Marketing Drive Success	For independent labels, chart success requires precision, strategy, and execution. From accurate SKU data ensuring every sale counts, to understanding the evolving metrics behind rankings, to leveraging creative marketing hacks for maximum impact, this panel explores the art and science of charting. Industry experts will break down how indie artists can optimize their metadata, track sales effectively, and use data-driven marketing strategies to boost visibility and climb the charts.
Follow the Money: Data, Content ID & UGC Monetization	Millions in music royalties go unclaimed due to missing metadata, inaccurate content recognition, and gaps in platform attribution. From black box royalties to TikTok Sound ID mismatches and overlooked brand-generated UGC, independent rightsholders are missing out on significant revenue. This panel brings together data experts, technology leaders, and rightsholders to explore how enriched databases, advanced content identification, and tracking can close these gaps. Learn how to recover unclaimed royalties, improve attribution accuracy, and ensure your music gets the revenue it deserves across all platforms.
The New Playground: Music Rights, Games, and Creative Innovation	At the dynamic crossroads of video games and music, indie game developers and music rights holders—labels and publishers alike—are exploring new ways to collaborate. This panel brings together an indie game developer and a representative from the music industry to unpack the challenges, misconceptions, and opportunities when it comes to integrating music into games. Beyond traditional sync and licensing models, the conversation will explore publishing considerations, revenue-sharing possibilities, in-game music creation, and how music can enhance player experience and community engagement. Join us for an inside look at how both industries can build more creative, sustainable, and mutually beneficial partnerships in this evolving ecosystem.
Building Stronger Music Ecosystems: The Role of State and City Music Offices.	This panel explores the growing influence of state and city music offices in shaping vibrant and sustainable music ecosystems. Leaders from state and city music offices will discuss the critical role they play in supporting local music scenes, fostering artist development, driving policy change, and advocating for economic growth through music. Attendees will gain insight into how these offices can strengthen partnerships with local government, institutions, and the private sector, and how they can create initiatives that benefit artists, industry professionals, and the broader community.
Global Growth: Expanding Beyond the Traditional Big Markets for Indie Artists	Explore how indie artists can tap into emerging markets beyond the traditional big markets like the US and UK. This panel will bring together industry experts from Latin America, Asia, Europe and Africa to share insights, strategies, and case studies on how to market international artists effectively in these regions.
Maximizing Your Global Presence Through Glocalization	As the music industry becomes more interconnected, working with international artists offers immense opportunities to expand your reach. This panel will focus on the strategies for collaborating with international talent while ensuring your approach resonates locally. Speakers will discuss the concept of “glocalization”—tailoring global strategies to fit regional cultures—and how to navigate cross-cultural collaborations successfully. Gain insights into overcoming the challenges of working across borders and how to turn international collaborations into long-term success.
From Hashtags to Hits: How Influencers are Shaping Music Discovery	This panel would explore the role influencers play in discovering and promoting new music, focusing on how platforms like TikTok, Instagram, and YouTube are impacting the rise of independent artists. Panelists would discuss how organic content can go viral, what influencers look for when choosing music to promote, and how labels and artists can effectively collaborate with influencers to drive engagement and streams.
Inbox to Income: Monetizing Your Email List Like a Pro	Email is still one of the most powerful—yet underutilized—tools in an artist or label’s marketing arsenal. This panel explores how to turn your email subscribers into paying fans and long-term supporters. From smart segmentation and automation to effective sales funnels for merch, music, and experiences, panelists will share proven strategies for driving real revenue. Whether you’re a DIY artist, indie label, or marketing pro, you’ll leave with actionable tips to grow engagement and monetize your list without burning it out.
Physical-First – Dropping the Needle on Album Release Strategies	As demand for vinyl continues to grow, grossing up to $1bn for US labels in 2024, some key independent players are reordering traditional release structures to prioritise sustainable revenue over chart positions. This panel will explore how the industry could come full circle by taking a ‘physical-first’ route, releasing music on vinyl ahead of streaming, to generate scarcity and exclusivity amongst superfans, whilst increasing overall revenues, optimising cash flow and lowering risk. It will also discuss how promotional tactics outside of top-down digital marketing and DSP playlisting, like word of mouth buzz from tastemakers and fans, can organically drum up interest ahead of digital release.
The State of Independent Retail	Independent retail has forever been a vital part of the music ecosystem. This session takes a closer look at the evolving landscape of indie music retail—what’s working, what’s shifting, and what’s next. Join key voices from across the retail spectrum as we explore how physical formats are faring, how consumer behavior is changing, and how indie labels and artists can best position themselves in a crowded market. We’ll also dig into how catalog strategy, inventory tech, and community engagement play a role in sustaining and growing independent retail. Whether you’re a label, retailer, distributor, or service provider, this session offers timely insights into the future of indie retail.
Reimagining Music Publishing: How Technology Is Transforming Rights and Administration	The music publishing landscape is undergoing a radical transformation, driven by advancements in technology and changing industry practices. This panel will explore how cutting-edge tools—such as automated rights management systems, and AI-driven catalog optimization—are simplifying publishing administration and empowering artists and songwriters to retain ownership of their work.
Global Royalty Revolution: Fair Pay for Indie Labels	The international music landscape offers untapped revenue streams, but navigating global royalties can be complex. This panel will dive into finding royalties in unlikely spaces, such as education and niche licensing opportunities, to ensure no dollars are left on the table. Learn how technology and partnerships are revolutionizing royalty collection, empowering indie artists to receive the fair pay they deserve in a globalized industry.
The Hidden Risks of Shortcuts: Navigating Sync Licensing in the Age of AI and Leased Beats	Royalty-free samples, leased beats, and generative AI offer independent creators quick and affordable ways to produce music—but these shortcuts can come with hidden legal and financial risks, especially when it comes to sync licensing. This panel will explore the potential pitfalls of using modern production tools, from ownership disputes to legal barriers that could block valuable sync opportunities. Industry experts will share best practices to protect your work, avoid costly mistakes, and ensure you’re sync-ready without compromising creativity.
Mastering Tech Communication: Understanding the tech behind the platforms	As new music tech platforms continue to emerge, it’s crucial for labels to understand how these platforms operate and what to consider before entering partnerships. This panel will dive into the mechanics of the latest platforms in sync, promotion, and monetization, offering a deep dive into their technical infrastructure. Experts will share critical insights on what labels should prioritize—such as API integration, platform architecture, and interoperability with existing systems—before committing to any partnership. Learn how to navigate these evolving technologies and make informed decisions that will maximize the benefits of new platforms for your label’s success.
Indie Insights: Let’s Talk AI	Artificial Intelligence is reshaping every corner of the music ecosystem—from songwriting and sound design to marketing, distribution, and operations. This panel will dive into emerging platforms, practical use cases, and the implications for rights management and catalog strategy. You’ll also hear the latest on advocacy efforts around AI policies that could directly impact how indie music is created, monetized, and protected. Whether you’re experimenting with new tools or just trying to make sense of the noise, this session will provide actionable insights and a space to raise questions, voice concerns, and connect with peers navigating the same landscape.
Touring Redefined: Creative Strategies for Sustainable Success	With the costs of touring reaching all-time highs, many artists are finding traditional tours increasingly uneconomical. Rising expenses, from travel to production, coupled with limited marketing support, can make sustaining tours a financial challenge. This panel brings together artists, label reps, and touring experts to discuss innovative ways to make touring more economically viable. We’ll explore the role of merch as a booming revenue stream, creative strategies for boosting fan engagement, and how labels can better support tours through targeted marketing initiatives.
Elevate Your Game: Video Content That Boosts Streams	In today’s streaming landscape, video assets are more than a requirement – they’re a powerful connection between artists and fans. From Spotify Canvas videos, Apple Music Album Motion, and other animated album art formats to music videos and lyric videos, captivating visuals enable indie artists, record labels, and distributors to engage their audience and elevate their presence. In this panel, experts will share tips on how artists can use their own content alongside new video-production tools to produce fresh, standout visuals for every release, even without video editing experience.

What Does Indie Mean Today, and Why Does It Matter?

In a world where major labels and streaming platforms dominate, what does being “independent” truly mean, and why is it still relevant? This panel examines the changing definition of “indie,” from the unique challenges and opportunities indie artists and labels face to the cultural and economic impact of the independent music sector. Explore how “indie” remains a powerful and essential distinction, fueling innovation and representing a diverse array of voices in the music industry.

Dealmaking in the Age of AI: Ensuring Proper Value and Protections for Independent Music

As AI reshapes the music industry, independent labels face new challenges and opportunities in dealmaking. This panel explores the critical issues surrounding AI-driven technologies, including copyright, licensing, and revenue attribution, to ensure independent music is properly valued and protected. Experts will discuss how to navigate contracts, safeguard intellectual property, and leverage AI tools to benefit your business while maintaining control and fairness.

Independent Music’s Top Women, Opening Doors for the Next Generation

This panel will gather industry leaders who have not only broken glass ceilings but have also been advocates for inclusive change across all levels of the music business. From fostering safe spaces in the workplace to reshaping the narrative in music itself, this session is designed to discuss issues women face in 2025, and inspire tangible change in this new era. Attendees will gain invaluable insight into how companies and industry professionals can actively support female identifying voices, and how this inclusivity translates into stronger, more dynamic organizations.

Deal or No Deal: Live Contract Negotiation

Contracts are the foundation of the music industry, but how do negotiations unfold in real time? In this interactive panel, top industry lawyers will engage in a live contract negotiation, offering an inside look at the strategies, challenges, and key considerations that shape music deals.

Mastering Social Media: Sustainable Strategies & Microcontent Management

In a fast-paced digital world, artists and labels are constantly pressured to produce viral moments and an endless stream of microcontent to stay relevant. But how can they balance short-form content demands with long-term growth? This panel explores sustainable social media strategies beyond chasing trends—focusing on meaningful engagement, leveraging analytics, and creating content that aligns with an artist’s vision. Industry experts will also discuss the expanding role of microcontent, how to manage creative resources efficiently, and ways to build a lasting digital presence without burnout.

The State of Indie Music Journalism: Navigating a Shifting Landscape

As traditional music media declines and indie publications like Post-Trash and The Alternative fight to fill the void, the landscape of music journalism is undergoing a major transformation. With the rise of Substack offering direct-to-reader models and the fall of AltWeekly’s signaling the loss of key cultural platforms, where does indie music writing go from here? This panel explores how independent labels can work with emerging music media, leverage new journalistic platforms, and adapt their promotional strategies to ensure their artists get the visibility they deserve in the modern era of music writing.

Breaking Borders: Global Opportunities for Independent Music Publishing

Music publishers face both opportunities and challenges when navigating international markets. This panel dives into the intricacies of international publishing deals, partnerships, and collection societies, shedding light on the hurdles of global expansion and how to overcome them. Hear success stories from independent publishers who have successfully expanded their global footprint, and gain valuable insights into maximizing revenue in an increasingly borderless music industry.

A2IM, Celebrating 20 Years, and Looking Ahead to What’s Next

Celebrating A2IM’s first 20 years, and looking toward the decades to come. Rob Weitzner moderates this panel with Richard Burgess, Rich Bengloff and Don Rose, springboarding from the foundation they created, and anticipating tomorrow’s music ecosystem challenges and opportunities. Join this panel to get a sneak peek of behind the scenes of how the biggest independent music trade organization has sustained for the last 20 years and what does the future hold for A2IM.

Annual General Meeting

In Dr. Richard James Burgess’ final Annual General Meeting as President and CEO of A2IM, we invite you to join the A2IM team and Board in congratulating Dr. Burgess for years of driving the organization forward, for an overview of A2IM’s 20 year anniversary, and to learn what’s in store for the future. More information to be announced!

Data Analytics All Stars: Turning Numbers into Music Industry Gold

In an industry where data drives decisions, understanding analytics is key to unlocking growth and revenue. This panel brings together top data experts who will break down how to leverage streaming metrics, fan engagement insights, market trends, and predictive analytics to inform smarter strategies. Learn how to harness streaming metrics, audience insights, and market trends to stay ahead in a competitive landscape.

How the Law Shapes the Future of Independent Music Distribution

The legal landscape is rapidly redefining the future of independent music distribution. With over three dozen AI-related lawsuits, evolving copyright board guidance, the first U.S. criminal case on artificial streaming, and high-profile disputes the tension between indies and majors has reached new heights. Additionally, mergers, acquisitions, and other pivotal legal developments continue to shape the competitive dynamics of the industry. This panel will unpack these landmark cases and trends, exploring their implications for artists, labels, and distributors. Join leading legal and industry experts as they examine how these events will impact rights management, revenue streams, and the evolving relationship between technology and creativity.

Year In Review: Advocacy in Action

From copyright reform to AI regulation and global royalty protections, 2024 was a pivotal year for music policy. In this essential session, policy experts from A2IM, RIAA, PWMA, and ARA break down the legislative wins, ongoing battles, and key challenges shaping the future of the music industry. Get an inside look at how advocacy efforts on Capitol Hill and beyond are defending creators’ rights, supporting independent businesses, and influencing the evolving digital landscape.

Unlocking Revenue: Business Strategies for Labels to Monetize Social Media Platforms and Partnerships

Social media platforms offer a significant opportunity to generate new revenue streams, but understanding the business side is key to capitalizing on them. This panel will examine the strategies labels can use to monetize social media, including direct sales, platform-specific revenue models, and data-driven brand partnerships. Experts will explore how to use data to create compelling sponsorship pitches, leveraging fan insights to attract high-value brand partnerships. Learn how to integrate social media and strategic collaborations into your label’s overall business strategy and unlock new profit channels in the digital landscape.

Where Did the Money Go? Fixing the Financial Blind Spots in Your Business

Every dollar is now being counted to ensure artists can be their own, artists and their teams juggle countless revenue streams—but with so much flowing in, where are the leaks? Hidden costs can quietly drain resources, often from unexpected places, leaving hard-earned money on the table. This panel dives deep into the less obvious financial pitfalls across touring, publishing, streaming, label deals, and more. Discover the overlooked kexpenses that might be hiding in your balance sheets and learn how to plug the gaps.

The Back Catalog Blueprint: From Old Tracks to New Profits

In today’s evolving music industry, the value of a label’s back catalog has never been greater. This panel will explore innovative strategies for maximizing revenue and boosting visibility by leveraging your existing catalog. From playlist optimization, micro-licensing and sync opportunities to fan engagement and data-driven marketing, learn how to breathe new life into your old tracks while laying a solid foundation for artists’ future releases. Discover how forward-thinking artists are turning their musical legacy into a springboard for success.

Prioritizing Safety and Wellness: Resources for the Music Industry

The music industry can be demanding and fast-paced, often leaving industry professionals vulnerable to burnout, mental health challenges, and safety concerns. This panel will explore the essential resources available for maintaining wellness and ensuring safety in the music business. Experts will discuss mental health support, physical safety protocols on tours, resources for managing stress, and industry initiatives aimed at creating healthier work environments. Learn how to leverage these tools to promote well-being, prevent burnout, and foster a culture of safety and support within the music industry.

Cracking the Charts: How Data Accuracy, Strategy, and Smart Marketing Drive Success

For independent labels, chart success requires precision, strategy, and execution. From accurate SKU data ensuring every sale counts, to understanding the evolving metrics behind rankings, to leveraging creative marketing hacks for maximum impact, this panel explores the art and science of charting. Industry experts will break down how indie artists can optimize their metadata, track sales effectively, and use data-driven marketing strategies to boost visibility and climb the charts.

Follow the Money: Data, Content ID & UGC Monetization

Millions in music royalties go unclaimed due to missing metadata, inaccurate content recognition, and gaps in platform attribution. From black box royalties to TikTok Sound ID mismatches and overlooked brand-generated UGC, independent rightsholders are missing out on significant revenue. This panel brings together data experts, technology leaders, and rightsholders to explore how enriched databases, advanced content identification, and tracking can close these gaps. Learn how to recover unclaimed royalties, improve attribution accuracy, and ensure your music gets the revenue it deserves across all platforms.

The New Playground: Music Rights, Games, and Creative Innovation

At the dynamic crossroads of video games and music, indie game developers and music rights holders—labels and publishers alike—are exploring new ways to collaborate. This panel brings together an indie game developer and a representative from the music industry to unpack the challenges, misconceptions, and opportunities when it comes to integrating music into games. Beyond traditional sync and licensing models, the conversation will explore publishing considerations, revenue-sharing possibilities, in-game music creation, and how music can enhance player experience and community engagement. Join us for an inside look at how both industries can build more creative, sustainable, and mutually beneficial partnerships in this evolving ecosystem.

Building Stronger Music Ecosystems: The Role of State and City Music Offices.

This panel explores the growing influence of state and city music offices in shaping vibrant and sustainable music ecosystems. Leaders from state and city music offices will discuss the critical role they play in supporting local music scenes, fostering artist development, driving policy change, and advocating for economic growth through music. Attendees will gain insight into how these offices can strengthen partnerships with local government, institutions, and the private sector, and how they can create initiatives that benefit artists, industry professionals, and the broader community.

Global Growth: Expanding Beyond the Traditional Big Markets for Indie Artists

Explore how indie artists can tap into emerging markets beyond the traditional big markets like the US and UK. This panel will bring together industry experts from Latin America, Asia, Europe and Africa to share insights, strategies, and case studies on how to market international artists effectively in these regions.

Maximizing Your Global Presence Through Glocalization

As the music industry becomes more interconnected, working with international artists offers immense opportunities to expand your reach. This panel will focus on the strategies for collaborating with international talent while ensuring your approach resonates locally. Speakers will discuss the concept of “glocalization”—tailoring global strategies to fit regional cultures—and how to navigate cross-cultural collaborations successfully. Gain insights into overcoming the challenges of working across borders and how to turn international collaborations into long-term success.

From Hashtags to Hits: How Influencers are Shaping Music Discovery

This panel would explore the role influencers play in discovering and promoting new music, focusing on how platforms like TikTok, Instagram, and YouTube are impacting the rise of independent artists. Panelists would discuss how organic content can go viral, what influencers look for when choosing music to promote, and how labels and artists can effectively collaborate with influencers to drive engagement and streams.

Inbox to Income: Monetizing Your Email List Like a Pro

Email is still one of the most powerful—yet underutilized—tools in an artist or label’s marketing arsenal. This panel explores how to turn your email subscribers into paying fans and long-term supporters. From smart segmentation and automation to effective sales funnels for merch, music, and experiences, panelists will share proven strategies for driving real revenue. Whether you’re a DIY artist, indie label, or marketing pro, you’ll leave with actionable tips to grow engagement and monetize your list without burning it out.

Physical-First – Dropping the Needle on Album Release Strategies

As demand for vinyl continues to grow, grossing up to $1bn for US labels in 2024, some key independent players are reordering traditional release structures to prioritise sustainable revenue over chart positions. This panel will explore how the industry could come full circle by taking a ‘physical-first’ route, releasing music on vinyl ahead of streaming, to generate scarcity and exclusivity amongst superfans, whilst increasing overall revenues, optimising cash flow and lowering risk. It will also discuss how promotional tactics outside of top-down digital marketing and DSP playlisting, like word of mouth buzz from tastemakers and fans, can organically drum up interest ahead of digital release.

The State of Independent Retail

Independent retail has forever been a vital part of the music ecosystem. This session takes a closer look at the evolving landscape of indie music retail—what’s working, what’s shifting, and what’s next. Join key voices from across the retail spectrum as we explore how physical formats are faring, how consumer behavior is changing, and how indie labels and artists can best position themselves in a crowded market. We’ll also dig into how catalog strategy, inventory tech, and community engagement play a role in sustaining and growing independent retail. Whether you’re a label, retailer, distributor, or service provider, this session offers timely insights into the future of indie retail.

Reimagining Music Publishing: How Technology Is Transforming Rights and Administration

The music publishing landscape is undergoing a radical transformation, driven by advancements in technology and changing industry practices. This panel will explore how cutting-edge tools—such as automated rights management systems, and AI-driven catalog optimization—are simplifying publishing administration and empowering artists and songwriters to retain ownership of their work.

Global Royalty Revolution: Fair Pay for Indie Labels

The international music landscape offers untapped revenue streams, but navigating global royalties can be complex. This panel will dive into finding royalties in unlikely spaces, such as education and niche licensing opportunities, to ensure no dollars are left on the table. Learn how technology and partnerships are revolutionizing royalty collection, empowering indie artists to receive the fair pay they deserve in a globalized industry.

The Hidden Risks of Shortcuts: Navigating Sync Licensing in the Age of AI and Leased Beats

Royalty-free samples, leased beats, and generative AI offer independent creators quick and affordable ways to produce music—but these shortcuts can come with hidden legal and financial risks, especially when it comes to sync licensing. This panel will explore the potential pitfalls of using modern production tools, from ownership disputes to legal barriers that could block valuable sync opportunities. Industry experts will share best practices to protect your work, avoid costly mistakes, and ensure you’re sync-ready without compromising creativity.

Mastering Tech Communication: Understanding the tech behind the platforms

As new music tech platforms continue to emerge, it’s crucial for labels to understand how these platforms operate and what to consider before entering partnerships. This panel will dive into the mechanics of the latest platforms in sync, promotion, and monetization, offering a deep dive into their technical infrastructure. Experts will share critical insights on what labels should prioritize—such as API integration, platform architecture, and interoperability with existing systems—before committing to any partnership. Learn how to navigate these evolving technologies and make informed decisions that will maximize the benefits of new platforms for your label’s success.

Indie Insights: Let’s Talk AI

Artificial Intelligence is reshaping every corner of the music ecosystem—from songwriting and sound design to marketing, distribution, and operations. This panel will dive into emerging platforms, practical use cases, and the implications for rights management and catalog strategy. You’ll also hear the latest on advocacy efforts around AI policies that could directly impact how indie music is created, monetized, and protected. Whether you’re experimenting with new tools or just trying to make sense of the noise, this session will provide actionable insights and a space to raise questions, voice concerns, and connect with peers navigating the same landscape.

Touring Redefined: Creative Strategies for Sustainable Success

With the costs of touring reaching all-time highs, many artists are finding traditional tours increasingly uneconomical. Rising expenses, from travel to production, coupled with limited marketing support, can make sustaining tours a financial challenge. This panel brings together artists, label reps, and touring experts to discuss innovative ways to make touring more economically viable. We’ll explore the role of merch as a booming revenue stream, creative strategies for boosting fan engagement, and how labels can better support tours through targeted marketing initiatives.

Elevate Your Game: Video Content That Boosts Streams

In today’s streaming landscape, video assets are more than a requirement – they’re a powerful connection between artists and fans. From Spotify Canvas videos, Apple Music Album Motion, and other animated album art formats to music videos and lyric videos, captivating visuals enable indie artists, record labels, and distributors to engage their audience and elevate their presence. In this panel, experts will share tips on how artists can use their own content alongside new video-production tools to produce fresh, standout visuals for every release, even without video editing experience.

Roundtables

Title	Description
Fan Engagement	Coming soon!
International Market Overview: Australia, South Korea, Japan, India, UK, Ireland, Germany, Norway	Coming soon!
Sync	Coming soon!