fbpx

Agenda

Wednesday, June 17
11:55 AM - 12:00 PM ET
Opening Remarks
12:00 PM - 12:50 PM ET
Why Is "How Do I Get On A Playlist?" The Wrong Question?
Playlisting is the end result of a successful marketing campaign, not step one. Hear from experts who have found success on streaming platforms, grown their fanbase organically, and captured the imagination of their fans to create hits.
Speakers:
Ian Harrison (Hopeless Records), Jennifer Masset (Spotify), John Franck (ADA Distribution), Steve Kline (Better Noise Music)
12:50 PM - 1:30 PM ET
DALE! Expand your Audience through Latin Music
What opportunities are you missing to make money, broaden your company’s fanbase, and grow your listenership? Learn what is unique in content creation collaboration and marketing in the Latin market.
Speakers:
Alina Escarcega (Altafonte), Andres Salce (Farolatino), Yvonne Drazan (peermusic)
1:30 PM - 2:00 PM ET
Introducing Qobuz: HD Music for Everyone
Join Qobuz USA’s Dan Mackta and Sujan Hong for a look at the service and how you can get your music heard in the best possible quality. Q&A following the presentation.
Speakers:
Dan Mackta (Qobuz USA), Sujan Hong (Qobuz USA)
2:10 PM - 2:30 PM ET
James Thornton, CEO, Client Earth
James Thornton, CEO of ClientEarth will deliver an address on the organisations work to protect the planet using the power of law. ClientEarth has a history of meaningful support from within the music industry including artists Brian Eno, Coldplay and David Gilmour and the Q&A will explore ways for our creative industries to become involved.
2:30 PM - 4:00 PM ET
"Global Music Streaming in Times of Crisis – Resilience, Risk, Hope?"
A Panel + Reception hosted by Reeperbahn Festival International
Now in the fifth year of its involvement in the A2IM Indie Week, the Reeperbahn Festival presents a live panel discussion exploring the question of whether global music streaming is an economically robust business that can weather any crisis. Following the panel discussion and Q&As, there will be an opportunity for participants – in a number of break-out rooms – to join open networking receptions with the heads of European labels, distributors, publishers, management agencies and marketing experts.
2:30 PM - 3:10 PM ET
How Can Indie Labels and Non-Comm Radio Help Each Other
How can labels and non-comm radio collaborate and support one another.
Speakers:
Hannah Carlen (Secretly Group), Jessica Weber (co-sign), Krystal Robbins (Epitaph/Anti Records), Stefanie Santana Bannister (Bayonet Records), Tyson Haller (Concord)
2:40 PM - 3:03 PM ET
Politics in Music: Equitable Global Performance Royalties
As our industry globalizes, reciprocal rights and the conversation surrounding the lack of a U.S. terrestrial, radio performance right, becomes more and more pressing. What effect do global trade agreements have on these conversations? How is safe harbor being exported?
Speakers:
George York (RIAA)
3:10 PM - 3:50 PM ET
What are the Concerns with Consolidation
How is consolidation affecting the current state of the music industry?
Speakers:
Josh Hurvitz (NVG LLC), Rachel Stilwell (Stilwell Law), Ron Knox (Institute for Local Self-Reliance)
3:30 PM - 4:00 PM ET
Why Hasn't BlockChain Taken Off?
Blockchain could streamline accounting, reduce administrative costs, and lead to efficient royalty payments. Huge, right? Why hasn't Blockchain been embraced by the music community?
Speakers:
Bruno Guez (Revelator), Chris Estes (Bethel Music), Kelcey Gosserand (IBM), Merida Sussex (Stolen Recordings & Envoke)
4:00 PM - 4:30 PM ET
Advocacy Update; A2IM in Action
A2IM's Washington DC lobbyist Josh Hurvitz, partner at NVG and A2IM President & CEO, Dr. Richard James Burgess, update the A2IM community on advocacy related matters and their effect on the Independent Community.
Speakers:
Josh Hurvitz (NVG LLC), Richard James Burgess (A2IM)
4:20 PM - 4:45 PM ET
Call To Order; Navigating and Negotiating an Indie Record Deal
MS&K’s Eric German goes head to head with Better Noise Music’s Alexandria Hock to debate the ins and outs of modern recording contracts. Moderated by Secretly Group’s General Counsel, Kari Boston.
Speakers:
Alexandria Hock (Better Noise Music / 10th Street Entertainment), Eric German (Mitchell Silberberg & Knupp LLP), Kari Boston (Secretly Group)
4:40 PM - 5:30 PM ET
Part 1 & 2
Part 1: What is ARPU (Average Revenue Per User) and Why Should I Care?
Part 2: ARPU and the Path that Revenue Takes
In part 1 of 2, Russ Crupnick takes a statistical look at consumer trends: who are the consumers? How is music consumed? What are the trajectories? Serona Elton follows, in part 2 of 2, with an academic take on how the money gets distributed among labels and artists
Speakers:
Russ Crupnick (MusicWatch Inc), Serona Elton (University of Miami; Frost School of Music)
5:30 PM - 6:00 PM ET
Happy Half Hour
Ian Harrison (Hopeless Records)
Ian Harrison (Hopeless Records)
General Manager
Ian Harrison oversees Hopeless Record's global team of over 30 people in the areas of marketing, sales, promo, operations and label strategy. As a 15 year veteran of the company Ian has been part of over 10 Billboard top 10 albums as well as multiple top 10 albums in The UK, Europe, Australia, and Canada.
Jennifer Masset (Spotify)
Jennifer Masset (Spotify)
Global Head of Independent Label Support
Jennifer Masset has been an advocate for Independent music artists and labels for over 20 years. She started her career managing record stores in Chicago, Boston, NYC, and San Francisco before moving on to manage sales for USA division of a Berlin-based distributor, Studio Distribution. Jennifer then ran the North American office for !K7 Label Group before stepping in to connect American Independent content owners with services who bring them to market for the non-profit, Indie label trade organization, A2IM. As Spotify’s Head of Independent Label Support, her role ensures Indie artists and labels are best utilizing the platform’s many helpful tools and features.
John Franck (ADA Distribution)
John Franck (ADA Distribution)
EVP Commerce + Marketing
John Franck has oversight of ADA’s U.S. commercial relationships, digital marketing, and digital sales & strategy. Franck joined ADA from 300 Entertainment where as Chief Marketing Officer he helped to build the company into one of the world’s leading independent record labels. During his tenure with 300, he worked with artists across all genres, including Highly Suspect, Cheat Codes, Fetty Wap, Migos, Coheed and Cambria, and others.
Steve Kline (Better Noise Music)
COO
With more than 25 years of music industry experience, Steve Kline began his career in the promotion department at Atlantic Records. From there he held senior positions at Geffen, Columbia and J Records. He has worked with numerous multi-platinum and highly acclaimed artists such as Counting Crows, The Roots, Destiny’s Child, Alicia Keys, Busta Rhymes, Luther Vandross and Maroon 5. In 2003, Kline joined legendary artist manager Allen Kovac’s 10th Street Entertainment to work with an roster that included Steven Tyler, Blondie, Buckcherry, and Hanson. Kline teamed up with Kovac to head marketing and promotion for the 2006 launch of the Eleven Seven Label Group (E7LG), renamed Better Noise Music. In his current role as Chief Operating Officer for Better Noise, Kline works with Motley Crue, Bad Wolves, AWOLNATION, Nothing More, The Dirty Heads, Five Finger Death Punch and more while overseeing all aspects of label group operations including Streaming and Data Analysis, Radio Promotions, Media Relations, Marketing, Creative Services, and Product Management.
Alina Escarcega (Altafonte)
PR and MKTG Director
Alina, currently works as Director of PR and Marketing for Altafonte USA, a music company focused on label services, digital and physical distribution with 12 offices around the globe. Since her incorporation to the company, Alina established the PR and Marketing department to offer a proper internationalization strategy for Altafonte's partners. She recently obtain a master degree in Cultural Management due to her experience in Cultural Governance since for 5 years she was posted as Program Director at the Mexican Center for Culture and Cinematic Arts (CCCM) under the administration of the Mexican Embassy. During her time as programer Ms. Escarcega produced more than 460 events, partnering with hundreds of brands and institutions across the United States and Latin America.
Andres Salce (Farolatino)
Andres Salce (Farolatino)
US Business Development Manager
Highly self-motivated, visionary and results-driven professional with a proven track record for more than 20 years of experience in management, recording industry, touring logistics in the music and entertainment industry. Exceptional national and local media relations and understanding with all aspects of marketing, advertising, promotions, public relations, hospitality, customer service, sales, presentations, event production. Specialties: Artists Development, Concert Producer
Yvonne Drazan (peermusic)
Yvonne Drazan (peermusic)
VP Latin Division
Born and raised in Los Angeles, Yvonne Drazan has been in the music industry for over 25 years and is currently the Vice President of the Latin West Coast Division at peermusic, where she began in 2003. She currently represents many important Latin writer/artists including Gloria Trevi, La Mala Rodriguez, Molotov, Victor Manuelle, Chiquis, El Komander, Chayanne, Gaby Moreno and Sofia Reyes to name a few. Her experience includes being Label Manager for Gustavo Santaolalla’s imprint Surco/Univesal, where she worked for artists such as Juanes, Molotov and Bajofondo. Just prior Drazan was the National Manager of Media Relations at Rhino Records and worked with legends such as Ramones, Sugarhill Gang, Los Lobos, The Cars, and many others. Drazan, began her career in 1991 at EMI Latin, in marketing and promotion for the complete roster including Selena Quintanilla, Grupo Mazz, Alvaro Torres, and the Barrio Boyzz.
Dan Mackta (Qobuz USA)
Managing Director
Dan joined Qobuz in 2018 after decades spent on the label and artist side of the business. In February 2019, he launched the US version of this French Hi-Res music service. As VP of Marketing at Jive Records and RCA Records, he oversaw all projects for artists as diverse as Cage the Elephant, Weird Al, and Buddy Guy. He also served as head of marketing for independent powerhouse labels Eleven Seven Music and Razor and Tie Records.
Sujan Hong (Qobuz USA)
Sujan Hong (Qobuz USA)
Director of Music Merchandising
Sujan Hong is Director of Music Merchandising for Qobuz USA. Previous to her current role, she was Head of Label Relations and Merchandising at eMusic and held digital marketing positions at V2 Records and Beggars Group. She began her career at New York’s historic Irving Plaza.
Jessica Weber (co-sign)
Jessica Weber (co-sign)
Owner / Founder
Jessica Weber is the owner and founder of co-sign, an artist development agency specializing in radio promotion and licensing. She cut her teeth in the Midwest working at high school, college and commercial radio stations (WLTL, WNUR and WJLE), and after graduating college joined a highly-respected independent radio promotion company in Los Angeles. After working in radio and scouting for the A&R Department at Warner Brothers Records for nearly a decade, she founded co-sign (based in her current home, New York City, and the city where she grew up, Chicago). Now a team of seven, co-sign works with artists, record labels, and brands to execute campaigns focused on commercial music releases, tour dates and large-scale events, and music-driven marketing initiatives for brands. co-sign is a true one-stop shop providing artists, labels, and brands a wide range of unique marketing and promotion solutions.
Krystal Robbins (Epitaph/Anti Records)
Krystal Robbins (Epitaph/Anti Records)
National Director Radio Promotion
Krystal Robbins is National Director Radio Promotion for Anti- Records in Los Angeles, Ca. A 25-year veteran promoter, she’s spent the last 19 with iconic independent labels Epitaph and Anti-, after getting her career started with Atlantic Records. Her start with Epitaph was in radio promotion for the Alternative, Specialty, and College Music formats. Over the years her personal musical tastes have expanded and grown from rock to punk to alternative and Americana. As the Anti- artist roster expanded she began to work Triple-A and Non-Commercial formats, and in recent years she has transitioned to these formats full time. The Non-Commercial format has become more popular and critically important in the development of the Anti- artist, and continues to be the driving force behind Krystal’s passion for her label and their acts.
Stefanie Santana Bannister (Bayonet Records)
Stefanie Santana Bannister (Bayonet Records)
Label Manager
Experienced operations manager, loves a well-designed Excel spreadsheet and original music. No task too big or too small! Amateur gardener, bassist, and history buff.
Tyson Haller (Concord)
Tyson Haller (Concord)
Vice President, Promotion
Tyson Haller has a deep level of experience with both major and independent labels, but it has been his time in the independent field where he has found his passion. He oversaw the Label Services and Promotion Department at ADA for years and in that time helped to break such seminal indie releases as Macklemore & Ryan Lewis "Thrift Shop" and Artic Monkeys "Do I Wanna Know?". At Concord, Haller continues his run working alongside successful indie artists such as The Revivalists, Nathaniel Rateliff and I Prevail.
George York (RIAA)
George York (RIAA)
SVP, International Policy
George York is a Senior Vice President for International Policy at the Recording Industry Association of America (RIAA). George is responsible for trade, including digital trade, international intellectual property rights policy, and other international policy engagement in bilateral, plurilateral and multilateral settings. Prior to joining RIAA, George was the Deputy Assistant United States Trade Representative in USTR’s Office of Intellectual Property and Innovation, and covered Europe as well as the World Trade Organization (WTO), the United Nations Framework Convention on Climate Change (UNFCCC), and other multilateral negotiations.
Josh Hurvitz (NVG LLC)
Josh Hurvitz (NVG LLC)
Partner
Josh Hurvitz is a partner at the Washington DC policy strategy and advocacy firm NVG. He runs their media, intellectual property and communications practice, including work as the registered lobbyist for A2IM. Prior to joining NVG, Josh was Vice President for Public Policy at Time Warner Inc. and its successor WarnerMedia Group. He has served on the Board of the Copyright Alliance and the Global Innovation Policy Center at the US Chamber of Commerce. He started his career in Washington as Legislative Director for a member of the New York City congressional delegation.
Rachel Stilwell (Stilwell Law)
Rachel Stilwell (Stilwell Law)
Owner/Founder
Rachel's law practice focuses on entertainment, intellectual property, licensing, and commercial transactions. Rachel represents artists, creators and producers of music, film and television in transactions with content providers and distributors. She advises and negotiates on behalf of businesses and artists on complex intellectual property matters and business transactions. Prior to becoming an attorney, Rachel held executive positions with several top record labels, including Verve Music Group, where she ran Verve's multi-format radio promotional department, supervising all radio activities and promotional tours. Rachel serves on the Board of Governors of the Recording Academy's Los Angeles Chapter, and also serves on the Board of Directors of the Future of Music Coalition, a nonprofit music advocacy think tank.
Hannah Carlen (Secretly Group)
Hannah Carlen (Secretly Group)
Marketing Director
Hannah Carlen - US Marketing Director - Hannah is based in Secretly Group's Brooklyn office and oversees many elements of SG's sales and marketing campaigns, including DTC, North American retail, social media and advertising strategy. Hannah also collaborates with the rest of Secretly's marketing team on DSP strategy, and works closely with many key partners.
Ron Knox (Institute for Local Self-Reliance)
Ron Knox (Institute for Local Self-Reliance)
Senior Researcher
Ron Knox is a senior researcher and writer with the Institute for Local Self-Reliance. He has studied and written about monopoly and corporate concentration for more than a decade. His writing has appeared in The Washington Post, Slate, The American Prospect and NPR.
Bruno Guez (Revelator)
Bruno Guez (Revelator)
CEO
Founder of Revelator and Original Works, Bruno Guez brings over twenty-five years of experience as a seasoned digital music executive. With a strong vision to retool the creative industry, Bruno saw the opportunity to provide a game-changing technology platform for global rights administration and royalty management using blockchain technology, with a goal of enabling efficient and fully transparent reporting, real-time payments and innovative new revenue streams for rights owners, creators, artists, producers, and publishers around the world.
Russ Crupnick (MusicWatch Inc)
Russ Crupnick (MusicWatch Inc)
Managing Partner
Russ Crupnick is Managing Partner of MusicWatch, Inc. a company dedicated to marketing research and industry analysis for the music and entertainment industry. Russ founded NPD’s entertainment practice, leading the team that created a suite of research services for music, home entertainment, retailers and technology companies. Russ’ work has focused on understanding consumer reaction to emerging digital music and video behaviors, potential for high definition media, trends in cross-entertainment, the impact of social media, and device usage and connectivity. He developed an international reputation for insights into consumer-entertainment trends and provided guidance and industry analysis to clients and the media. Russ has appeared as a commentator for broadcast news outlets, including Marketwatch, Fox Business Channel, NPR, CBS, Fox Business Channel, and CNBC. He has been quoted on industry trends in Fortune, The Wall Street Journal, The New York Times, Billboard, USAToday, HuffingtonPost, Home Media, and Variety. He is a regularly featured speaker at events including MusicBiz , Entertainment Merchants Association (EMA), Digital Media Wire, Canadian Music Week, and New Music Seminar. Russ is Adjunct Professer at the NYU Steinhardt Music Business Graduate Program. He is a 2009 alumnus of Nashville’s prestigious Leadership Music program. In 2013 Russ was honored by the RIAA with a Platinum Record for service to the music industry.
Chris Estes (Bethel Music)
Chris Estes (Bethel Music)
Chief Business Development Officer
I’m a seasoned music business executive with an extensive background in marketing and many areas of music and technology. I have more than 25 years of experience in music, media, entertainment, and emerging technologies. I’m passionate about music, business development and building marketing strategies that support great products, teams, and brands. Specialties: Areas of expertise include: Web Marketing • Digital Marketing • Web Development • Database Marketing • New Media Development • Social Network Development • Digital Technology Development • Digital Sales Channel Development • Web Strategy and Strategic Marketing • Strong Background in Product Marketing • Social Media Marketing and Development • Content Management Systems Development • e-commerce Development and Implementation
Eric German (Mitchell Silberberg & Knupp LLP)
Eric German (Mitchell Silberberg & Knupp LLP)
Partner
Eric German is a partner in the Los Angeles office of Mitchell Silberberg & Knupp LLP. He counsels clients on entertainment, copyright, and trademark transactions, negotiations, and litigation, primarily in the areas of music, television, film, fashion and apparel, video games, and computer software. Mr. German regularly represents and counsels various recording artists, songwriters, record labels, music publishing companies, video game publishers, and fashion and apparel brands. He has lectured extensively as an Adjunct Professor at Syracuse University’s satellite campus in Los Angeles.
Kelcey Gosserand (IBM)
Kelcey Gosserand (IBM)
Worldwide Sales Enablement Leader
Kelcey has managed developer communities across industries, from enterprise to startups. She is a pioneer in the blockchain landscape, entering the scene as an early investor and participant in the crypto-economy. In 2016 she founded the blockchain community building engine, Trellis, working to accelerate the growth of a sustainable ecosystem, driving the application and implementation of blockchains through highly-curated community engagements and content. Kelcey Gosserand currently works at IBM in the Developer Ecosystem Group (DEG) as the WW Sales and Tech Enablement Leader for Client Developer Advocacy. Kelcey is a passionate ecosystem builder, storyteller, and blockchain and emerging tech evangelist.
Merida Sussex (Stolen Recordings & Envoke)
Merida Sussex (Stolen Recordings & Envoke)
Founder
Merida Sussex is the CEO and co-founder of an award winning independent record label, Stolen Recordings. Established in London in 2005, Stolen is recognised for the quality and integrity of its releases. Merida is the industry partner for the Envoke blockchain project, and as an artist herself, is driven to improve copyright, licensing and payment systems so creators can be paid fairly, transparently and in a timely and frictionless manner. She is currently in her second term as a Merlin board member.
Richard James Burgess (A2IM)
Richard James Burgess (A2IM)
President & CEO
President and CEO of the American Association of Independent Music (A2IM), Richard James Burgess has produced, recorded, and performed on many gold, platinum, and multi-platinum albums. He was previously head of business at Smithsonian Folkways Recordings where he produced Jazz: The Smithsonian Anthology, chronicling the history of jazz. His career path includes studio musician, recording artist, producer, manager, and label owner. He is known for his pioneering work with synthesizers, computers, sampling, EDM, New Romantics, early house music, as the inventor of the SDSV drum synthesizer and for coining the music genre terms EDM and New Romantic. His current books are The Art of Music Production: The Theory and Practice, 4th Edition and The History of Music Production (Oxford University Press). Burgess has received awards as a producer and musician from Music Week, the British Arts Council, the Greater London Arts Association, the Park Lane Group, and most recently he won the 2016 British Council’s Education UK Alumni Award for Professional Achievement.
Alexandria Hock (Better Noise Music / 10th Street Entertainment)
Alexandria Hock (Better Noise Music / 10th Street Entertainment)
SVP, Business & Legal Affairs
Alexandria Hock is the SVP of Business & Legal Affairs for Better Noise Music and its artist management and publishing affiliates, 10th Street Entertainment and 5-19 Music Publishing. BNM is a leading independent rock label globally and home to Mötley Crüe, Five Finger Death Punch, Papa Roach, and Dirty Heads to name a few. Since joining Allen Kovac’s team in 2017 as the first in house counsel, Alex handles the negotiation and drafting of all recording, publishing and artist management deals. Highlights include AWOLNATION, Atlas Genius, Bad Wolves, and Mongolian rock band The Hu. Prior to BNM, Alex worked with Sony Music’s Global Digital Business, Business & Legal Affairs department where she administered all digital distribution deals and liaised with GDB Finance, Business Development, Partner Development, and Reporting. Elected in January 2020, Alex serves as a Board Member for Merlin—the global digital rights agency for the independent label sector. During law school, she interned with a variety of industry professionals including Mark Kates at Fenway Recordings, The Law Offices of Patti Jones, Sony Music, and Eleven Seven. Originally from NJ, she’s currently a NYC resident, and enjoys the adrenaline rush of a good crowd at a rock show.
Kari Boston (Secretly Group)
General Counsel
Kari began her career working in the business affairs department of the boutique talent agency N.S. Bienstock, which was later acquired by United Talent Agency. While there Kari negotiated and papered deals for on-air talent, producers, directors and writers with networks such as NBC, ABC, CNN, MTV and Discovery Networks, many radio and internet platforms and all of the major book publishers. In 2017, she switched gears to become General Counsel at Secretly Group, overseeing business affairs and managing all legal matters as they pertain to the Secretly Group-affiliated record labels (Secretly Canadian, Jagjaguwar, Dead Oceans and Numero Group) as well as Secretly Distribution and Secretly Publishing. The Secretly Group labels are home to artists such as Bon Iver, Mitski, Angel Olsen, Sharon Van Etten, Moses Sumney, Phoebe Bridgers, Khruangbin, ANOHNI and Whitney.
Serona Elton (University of Miami; Frost School of Music)
Professor and Associate Dean of Administration
Serona Elton has extensive experience as a music industry professional and educator. She is currently the Head of Educational Partnerships for the MLC. She is also an associate professor, the Associate Dean of Administration, and Director of the Music Business & Entertainment Industries Program at the University of Miami Frost School of Music. She has worked for major music companies such as Warner Music Group, where she held the position of Vice President, Product Management, and EMI Recorded Music, North America, where she was Vice President, Mechanical Licensing and Repertoire Data Services. She has also provided consulting services to Sony Music Entertainment, Universal Music Group, Zumba Fitness, and other music-related companies. She has served as a president of the Music and Entertainment Industry Educators Association (MEIEA), as a trustee of the Copyright Society of the U.S.A., and on the Recording Academy, Florida Chapter, Board of Governors. She is currently the Chair of the Florida Bar Entertainment, Arts, and Sports Law Section, and is a licensed attorney in New York and Florida. Her areas of expertise include mechanical licensing, royalties, contract summarization and management, rights management, record company operations and music industry information management
A2IM