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Agenda

Thursday, June 18
11:55 AM - 12:00 PM ET
Opening Remarks
12:00 PM - 1:00 PM ET
YouTube Music: How to Connect with Fans in the COVID-19 Era
Learn about best practices for artists and labels to stay connected with fans on YouTube at a time when in-person events and touring are on pause. We will present updates on features like merchandise, live streaming, Super Chat and Super Stickers, and YouTube Premieres, and offer ideas of how to use them creatively to grow your audience or market new releases.
Speakers:
David Krinsky (YouTube Music)
1:00 PM - 1:30 PM ET
Recommendation Algorithms; What do You Need to Know?
How do recommendation algorithms work? How can you make them work for you?
Speakers:
Brandon Becker (Beggars Group), Danny Gallardo (Beats by Danny LLC), Livia Tortella (Black Box), Marie Clausen (Ninjatune), Sam Cope (FUGA)
1:30 PM - 2:00 PM ET
Toddlers are Generating Cash
Peppa Pig has 11.2 million subscribers on YouTube and Kidz Bop has sold over 22 million albums. Children's music is a certified money maker with an audience that refreshes every four years. Are you paying attention to this audience?
Speakers:
Chris Moncada (Last Gang Records/eOne Music), Karen Lieberman (Disney Music Group), Victor Zaraya (Concord)
2:00 PM - 3:00 PM ET
SongTrust: Music Publishing for Independent Labels
Music publishing for Independent Labels.
Speakers:
Anna Bond (Songtrust)
2:10 PM - 2:50 PM ET
Featured Speaker: Cherie Hu; Emerging Technologies
Writer and Analyst, Cherie Hu provides an overview of the emerging technologies and business models that have gained new ground amidst the pandemic (e.g. livestreaming, membership/fan-club tools like Patreon, "tipping" culture, virtual avatars, remote collaboration) and their systemic long-term impact on how the music industry works.
Speakers:
Cherie Hu (Water & Music)
2:50 PM - 3:20 PM ET
Billboard's Charts Deconstructed
Silvio Pietroluongo provides an overview of Billboard’s chart changes. AQ&A with Tommy Boy President and A2IM Board Chairperson, Rosie Lopez on how the charts impact us will follow.
Speakers:
Rosie Lopez (Tommy Boy), Silvio Pietroluongo (Billboard)
3:00 PM - 4:00 PM ET
The Orchard: Building Products From A Creator Lens
The Orchard has always been invested in data-driven technology that empowers creatives. During a time when there is a heightened focus on social and digital engagement, The Orchard’s updated capabilities for its industry-facing mobile app, OrchardGo, bring artists closer to fans. With OrchardGo, The Orchard’s distributed artists, labels, and their teams have access to a cohesive visualization of song streaming insights as well as their full social media landscape. Jacob Fowler, Chief Technology Officer, will walk through the app’s newest features and show how artists and labels can utilize each to make informative release and marketing decisions.
3:00 PM - 3:30 PM ET
Scaling Internationally, The Basics of Growing Your International Business
Learn the nuts and bolts, of how to set up an international arm from those who’ve been successful in this area
Speakers:
Eric Tobin (Hopeless Records), Richard Hannan (Big Indie Records)
3:30 PM - 4:00 PM ET
Is HD something I Should be Thinking About?
Consumers today listen to streaming music that is lower quality than CD audio, which has been available since 1982. But Hi-Definition (HD) streaming audio (CD quality or better), has been around for some years. How might HD streaming affect your business and what’s in it for you?
Speakers:
Dan Mackta (Qobuz USA), Jeff Lanier (Chesky Records), Mike Jbara (MQA)
3:40 PM - 4:00 PM ET
Embracing AI: Forecasting Changes in How We Create and Interact with Music
An overview of how machine learning will impact my business
Speakers:
Irena Cronin (Infinite Retina), Rob Abelow (Roll Call Records & Management), Taishi Fukuyama (Amadeus Code / Evoke Music)
4:05 PM - 4:30 PM ET
Closing Remarks by Richard James Burgess followed by LIVE A2IM Staff Goodbye
Join us for closing remarks by our President and CEO Dr. Richard James Burgess, followed by one final A2IM Happy Half Hour, where you can meet the team behind Indie Week 2020.
6:40 PM - 9:15 PM ET
A2IM Libera Awards 2020
The Libera Awards, presented by SoundExchange and in partnership with Merlin, is the largest Independent music award show in the world. It celebrates the successes of the independent music community, from the artists that create the music to the labels that release and promote it.

This year, the Libera Awards is going virtual and will be streaming on Facebook, YouTube, and liberaawards.com. Featuring performances by Wyclef Jean, Big Thief, Orville Peck, Terri Lyne Carrington, IDLES, Sudan Archives, Tinariwen, Salt Cathedral, Julia Jacklin, Y La Bamba, Alejandro Escovedo and Suzanne Ciani, don't miss Independent Music's biggest night!
Brandon Becker (Beggars Group)
Brandon Becker (Beggars Group)
US Head of Streaming
Brandon Becker joined the Beggars Group in 2019 to establish a US Streaming Department. The department is focused on developing and optimizing new release and catalog streaming strategies across 4AD, Matador, Rough Trade, XL Recordings and Young Turks. Brandon has over 10 years of experience in the digital sales / streaming space, most recently as Head of Streaming for Domino Recording Co.
Danny Gallardo (Beats by Danny LLC)
Danny Gallardo (Beats by Danny LLC)
Senior Product Manager
Danny Gallardo is a Senior Product Manager with over a decade of experience in the video technology space. Danny was one of the first employees at Vevo and helped define both content and digital video strategies for some of the worlds biggest artists. Danny is also an independent music producer and can be found on social media @BeatsByDanny.
Livia Tortella (Black Box)
Livia Tortella (Black Box)
Founder & CEO
Livia Tortella is the founder and CEO of Black Box. A music entertainment executive with a track record for developing artists and digital innovation, Livia has taken her career from PolyGram Canada to Island Def Jam Music Group, Atlantic Records, and on to Co-President of Warner Bros. Records in Los Angeles. Known for her expertise in music marketing, artist development, content creation, motion picture soundtracks, and release strategy, Livia has an intimate understanding of all aspects of the music industry. She has worked closely with chart-toppers and breaking artists alike, and is constantly searching for new ways to build and engage their audiences. It is her commitment to artist’s careers, combined with her belief in the new music economy, that led her to create Black Box.
Marie Clausen (Ninjatune)
Marie Clausen (Ninjatune)
Head of North America & Global Streaming
Marie Clausen is Head of North America and Global Streaming at Ninja Tune, one of the world’s premiere independent record labels. Based in Los Angeles, she oversees Ninja Tune’s US team and the label’s global streaming division based across the LA, London, Berlin, and Paris offices, working with artists such as ODESZA, Bonobo and Thundercat. She is a streaming enthusiast and marketing expert, with deep experience and knowledge of market dynamics, technology, and its impact on business models. Marie works across several frontline imprints and the substantial catalog under the Ninja Tune umbrella. The native German holds a B.A. of Business Administration from Steinbeiss University, Berlin. She began her career at Universal Music, followed by executive positions at !K7 in Berlin & New York. She currently serves as a Director on the Merlin Board as one of the first three female Board members for North America.
Sam Cope (FUGA)
Sam Cope (FUGA)
Streaming & Label Manger, North America
N/A
Chris Moncada (Last Gang Records/eOne Music)
Chris Moncada (Last Gang Records/eOne Music)
SVP eOne Music
Born and raised in Toronto, Chris Moncada (SVP eOne Music/GM Last Gang Records) is a modern-age music industry veteran. He started in the mailroom at Universal Music Canada, when the recorded music world was on the brink of a massive sea change. His career path at both Universal and Warner in Canada took him through various stints in marketing, publicity and 360 rights development before joining Last Gang in 2015 to take on the role of General Manager. After the acquisition of Last Gang by Entertainment One, Chris took on the additional role of SVP at eOne Music, extending his purview across North America.
Karen Lieberman (Disney Music Group)
Karen Lieberman (Disney Music Group)
Vice President, Sales & Digital
Karen Lieberman has held various roles since joining the music industry over 20 years ago. She joined Disney Music Group as VP, Sales & Digital in Spring 2015. At DMG, she has oversight of sales and streaming, as well as digital marketing, social media, web development, voice, and data/analytics.
Victor Zaraya (Concord)
Victor Zaraya (Concord)
Chief Revenue Officer
Victor Zaraya is Concord’s Chief Revenue Officer. (“CRO”) As CRO, Zaraya works across Concord’s three business areas (Music Publishing, Recorded Music and Theatricals) to provide strategic guidance and maximize revenues and efficiencies across the Company. Prior to accepting this new role at Concord, Zaraya spent the last 20 years growing what became one of the world’s largest independent music companies, Razor & Tie (including KIDZ BOP). Serving in ever-progressing roles in that time, he steered the company through the transition from CDs into digital, negotiated touring partnerships, licensing, distribution and marketing deals and established infrastructure and revenue models that stabilized and expanded the company’s business. Zaraya serves on the board of the American Association of Independent Music (A2IM), represents independent music labels on the board for SoundExchange and is a founding Worldwide Independent Network (WIN) Council member.
Cherie Hu (Water & Music)
Cherie Hu (Water & Music)
Founder/Publisher
Cherie Hu is an award-winning writer focusing on innovation in the global music business. Her newsletter Water & Music, featuring original, long-form analysis on music/tech trends, reaches over 7,000 subscribers weekly and has over 400 paying members on Patreon. You can also find her work in Billboard, Forbes, NPR Music, Music Business Worldwide, Pitchfork, Rolling Stone and many other publications. She has spoken as an expert commentator on CNBC, CGTN America and SiriusXM; as a guest lecturer at institutions like New York University, Northeastern University and the University of Oregon; and as a moderator, panelist or keynoter at over 30 conferences around the world. She is currently working on a book for Bloomsbury about the parallels between independent music careers and tech entrepreneurship.
Rosie Lopez (Tommy Boy)
Rosie Lopez (Tommy Boy)
President
"Rosie Lopez is President of Tommy Boy Music. Before becoming President of Tommy Boy, she spent six years as Head of Marketing and International at Tommy Boy, and two years as its Vice President. During these years she developed and led marketing campaigns for all releases and executive produced multiple successful soundtracks. In the mid-2000's, she worked closely with Showtime and its producers to take The L Word and Queer As Folk soundtracks from cult to mainstream status. Soon thereafter, Lopez became deeply involved in A&R and in 2005 signed international DJ Bob Sinclar. The album Western Dream contained two successful singles “Love Generation” and “World Hold On”. Her other signings produced more than 30 #1 singles on the Billboard Club Chart, affording Tommy Boy with “#1 Dance Label” status for 5 years in a row according to Billboard Magazine. In 2011 she executive produced Tommy Boy’s sold-out 30th Anniversary Concert at the Montreux Jazz Festival in Switzerland which included a narrative scripted by the label’s founder Tom Silverman and featured performances from Afrika Bambaataa, House of Pain, Naughty By Nature, Coolio, Digital Underground, and Prince Paul. She is currently serving as Chairperson of A2IM’s Executive Board and previously served on the board of Cyndi Lauper’s True Colors Foundation. "
Silvio Pietroluongo (Billboard)
Silvio Pietroluongo (Billboard)
Sr. VP, Chars & Data Development
Silvio Pietroluongo, a 25+-year veteran of Billboard has been Senior Vice President of Charts & Data Development since 2018, four years after being named VP of Charts & Data Development and 10 years after first taking the helm of the chart operation in 2008. Under Silvio’s guidance, the historic and world-renown Billboard charts have continually been modernized to reflect the many means of music consumption in this ever-evolving digital and social age, and remain the definitive measurement of success in music. Silvio’s role involves recruiting new data partners and syndication platforms for the Billboard charts and working closely with MRC Data/Nielsen Music and the Billboard editorial, sales, marketing, licensing and events divisions to drive content and further business initiatives both domestically and internationally. In recent years, Silvio has worked with new and long-standing data providers such as Apple, Spotify, SiriusXM Pandora, Amazon and Google, among others, to expand the metrics contributing to the charts. Further, Silvio collaborates with Dick Clark Productions and Telemundo on data related to nominees and/or winners for the American Music Awards, Billboard Music Awards and Billboard Latin Music Awards.
Eric Tobin (Hopeless Records)
Eric Tobin (Hopeless Records)
EVP, A&R and Business Development
Eric Tobin has over a 20 year history in the music business, 15 of which have been at Hopeless Records. He has signed over 30 artists and overseen multiple top 10 debuts in the US as well as abroad. Over his career he has helped to develop a worldwide approach to the company’s business - adding offices in 7 countries and facilitating worldwide marketing and sales campaigns. His focus through out his tenure has been building and developing artist careers around message; that through their voice and story they can inspire fans around the world. Additionally, Eric and the Hopeless team’s work via their non-profit Sub City has raised over $3 million for various charities and continues to do so through creative music releases and local fundraising.
David Krinsky (YouTube Music)
David Krinsky (YouTube Music)
Head of US Indepedent Label Relations
David Krinsky is the Head of US Independent Label Relations at YouTube Music, helping the growing world of indie labels and their artists to find success on YouTube. Particularly at this difficult time, Krinsky is proud of YouTube’s role as a fundraising platform for COVID artist relief, a means for artists to preserve connections with fans, and a platform to address racial injustice. Beyond his YouTube expertise, Krinsky has seen the digital music world evolve while overseeing multimedia licensing and original performances for RollingStone.com, label relations and business development at Rhapsody, and helping to launch Google Play Music. His love of indie labels dates back to his early years as a Tower Records clerk, where he regularly abused his employee discount to get releases from Superchunk, Pavement and other great indie bands.
Anna Bond (Songtrust)
Anna Bond (Songtrust)
Senior Director, Global Business Development
Anna Bond is the Senior Director of Global Business Development for Songtrust, the world’s largest global royalty collection service and publishing administrator. Bond works with record labels, music publishers, and music technology companies to register tastemaking talent with Songtrust, enabling songwriters and music rights holders to collect the global publishing royalties they’re owed. Bond has been in the music industry for more than 15 years, and prior to Songtrust, she was US label head for storied indie powerhouse Rough Trade Records. She has also spent time at independent distributor Secretly Distribution, digital music service eMusic, and in label management for Brighton, UK based rock/experimental label FatCat.
Richard Hannan (Big Indie Records)
Richard Hannan (Big Indie Records)
Executive Vice President
Winner of Brit Award, Smash Hit Award and MusicWeek Award, the Capital Radio Award and MBA Best Music Video Award - Richard heads-up the International strategy for Austin, based record label, recording studio and music publishers BIG INDIE. Working closely with US artists to releases globally, as well as taking International artists to the US.
Dan Mackta (Qobuz USA)
Managing Director
Dan joined Qobuz in 2018 after decades spent on the label and artist side of the business. In February 2019, he launched the US version of this French Hi-Res music service. As VP of Marketing at Jive Records and RCA Records, he oversaw all projects for artists as diverse as Cage the Elephant, Weird Al, and Buddy Guy. He also served as head of marketing for independent powerhouse labels Eleven Seven Music and Razor and Tie Records.
Jeff Lanier (Chesky Records)
Label Manager
Seasoned record label executive, A&R, and Producer whose career includes Label Management for Chesky Records, Head of A&R Committee for the New Music Seminar and A&R consulting including for RoadRunner Records.
Mike Jbara (MQA)
Mike Jbara (MQA)
CEO
Mike joined MQA from Warner Music Group where he held roles as head of studios, President of ADA Worldwide, President of WEA Corp, and latterly Corp EVP, Technology. Before joining Warner, Mike was part of the New York-based Media and Entertainment Practice at Accenture. Outside of work you can find Mike advising and advocating for the redevelopment of his hometown of Detroit, coaching basketball and cooking. Mike holds a BSc Degree in Engineering from the University of Michigan.
Irena Cronin (Infinite Retina)
Irena Cronin (Infinite Retina)
CEO
Irena Cronin serves as CEO of Infinite Retina which provides research and business strategy to help companies succeed in Spatial Computing. She was previously CEO of Transformation Group which advised decision makers on business strategies related to Artificial Intelligence, Augmented and Virtual Reality, Machine Learning, Facial Recognition, Robotics, Autonomous Vehicles, and related disruptive technologies. Previous to this, she worked several years as an equity research analyst with extensive experience at valuating both public and private companies. Cronin has a Joint MBA/MA from the University of Southern California and an MS in Management and Systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in Economics (summa cum laude). She has near-fluent proficiency in Mandarin, intermediate in Japanese and beginning in Korean.
Rob Abelow (Roll Call Records & Management)
President
Rob Abelow is a label president, artist manager & music-tech consultant whose passion for music, sports, data science, AI, philosophy & social psychology has informed a nuanced and unorthodox approach to the entertainment industry. He has extensive experience in growing and sustaining successful companies in the music space from scratch. In 2011, he launched Roll Call Records - a full service label for indie-rock music, distributed by WMG/ADA (now distributed by The Orchard). Hyper-focused, releasing only a few albums each year, RCR has achieved multiple Billboard Top Albums charting releases and over half a billion streams. His artists have performed around the globe on iconic stages and festivals such as Radio City Music Hall, Red Rocks, Lollapalooza, Glastonbury, Bonnaroo & more. Abelow is a co-founder of music-tech startup Secret Chord Laboratories, which develops neuroscience-powered software to predict the response a piece of music will have in the brains of listeners. His goal is to foster a more human-centered approach to music analytics that selects for the strong, emotional connections that music elicits when at its most powerful.
Taishi Fukuyama (Amadeus Code / Evoke Music)
Taishi Fukuyama (Amadeus Code / Evoke Music)
Co-founder COO
Taishi Fukuyama has a diverse career in music and tech, from consulting the business and strategy of various industry leading technology companies such as The Echo Nest/Spotify, launching the first Music Hack Day in Asia in Tokyo 2014, becoming the first Red Bull Soundclash champion in Japan and producing the music of chart topping Japanese and Korean artists. With a unique mixed experience as a performing artist, record producer, and technologist, Taishi continues to provide insights to industry media and conferences, and currently is Chief Marketing Officer of Qrates, the world’s first vinyl crowdfunding marketplace, co-founder and Chief Operating Officer at Amadeus Code, an artificial intelligence powered songwriting assistant, and Evoke Music - a free royalty-free music library made with artificial intelligence.
A2IM