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Agenda

Monday, June 15
11:55 - 12:00 PM ET
Opening Remarks
12:00 - 1:00 PM ET
Spotify Artist & Label Workshop
Spotify will present a look at how it’s evolving – from new formats and playlists to tools artists and their teams can use to understand and engage their fans. Whether you’re an artist, manager, songwriter or label, come learn about strategies for growing your fanbase. Spotify shares tips for using its artist and label tools, including Spotify for Artists.
Speakers:
Jeff Stempeck (Spotify), Jennifer Masset (Spotify)
1:00 - 2:00 PM ET
Amazon Music: Twitch, Amazon Music for Artists, and Amazon Music HD
An overview of the current state of business at Amazon Music including updates specific to Twitch opportunities, our recently launched Amazon Music for Artists app, and our hi-res audio service, Amazon Music HD.
Speakers:
Danielle Giles (Amazon), David Stuart (Amazon)
1:00 - 1:20 PM ET
Conversation COVID: How to Best Succeed in a Remote Environment
An in-depth, beyond the basics look at the issue of working remotlely. What programs best connect teams, and how do you ensure best practices in remote communication, and more.
Speakers:
James Celentano (EnterGain), Mikal Celentano (EnterGain)
1:20 - 1:50 PM ET
Featured Speakers: Dr. Mathew Knowles in Conversation with Ghazi Shami
Scale Your Company: How do companies manage time, resources, and keep pace? How can companies expand their infrastructure, thrive, and prosper while not creating an environment of burn-out?
Speakers:
Ghazi Shami, Mathew Knowles (Music World Entertainment Corporation)
2:00 - 2:20 PM ET
Anne del Castillo, Commissioner MOME
Commissioner Anne del Castillo of The Mayor’s Office of Media and Entertainment discusses New York City’s response to the COVID-19 pandemic as it relates to Small and Medium sized businesses in particular the music business.
Speakers:
Anne del Castillo (The Mayor’s Office of Media and Entertainment )
2:20 - 4:15 PM ET
International Marketplace
A brief overview of the market, particularly how it relates to the indies. This will be part of a series covering some of the world’s largest music markets.

2:20-2:30 - Brazil

2:40-2:50 - Canada

3:00-3:10 - France

3:20-3:30 - Germany

3:40-3:50 - Japan

4:00-4:10 - UK

4:20-4:40 - USA

Speakers:
Carlos Mills (ABMI), Joerg Heidemann (VUT), Kodi McKinney (Marauder), Michele Amar (France Rocks), Paul Pacifico (AIM), Takashi Kamide (ILCJ), Trisha Carter (CIMA)
2:30 - 3:30 PM ET
SoundExchange: What are the Secrets to Neighboring Rights?
Neighboring Rights are an important source of income for labels and artist yet for many they remain shrouded in mystery. Pull back the veil on Neighboring rights and learn how to collect your income.
Speakers:
Ali Lieberman (SoundExchange), Brad Prendergast (SoundExchange), Ryan Lehning (SoundExchange)
2:40 - 3:10 PM ET
Conversation COVID: Marketing Artists in the New Era
When to Release? What Worked? What Didn’t? How Do You Support An Artist When Performing Live Isn’t an Option?
Speakers:
Bina Fronda (Ultra Records), Francesca Harvey (Partisan Records), Jackie Otto (Dangerbird), Liz Erman (Nettwerk)
3:20 - 3:50 PM ET
Conversation COVID: How to Prepare For What Comes Next
Chariman of GoDigital Group, and A2IM Board Member, Jason Peterson discusses market intelligence in the COVID-19 era and what you should be doing to future proof your business.Topics covered include what advertising categories are going up, going down, finances, continuity plans, IT, and succession plans.
Speakers:
Jason Peterson (GoDigital Media Group)
3:30 - 4:30 PM ET
The Bandcamp Workshop
A look at where Bandcamp is now, plus a dive into new and upcoming artist and label features, and a guide to get your music featured in the Bandcamp Daily.
Speakers:
Andrew Jervis (Bandcamp), J Edward Keyes (Bandcamp)
4:00 - 4:20 PM ET
Conversation COVID: Tax Issues Examined
CPA, Joe Romano, President of Romano & Associates sits down with A2IM’s Senior Director of Culture & Oversight, Sheryl Cohen to discuss tax issues related to the COVID-19 pandemic. Topics include The CARES Act, the HEROS Act, and how they pertain to businesses and individuals.
Speakers:
Joe Romano (Romano & Associates), Sheryl Cohen (A2IM)
4:30 - 5:00 PM ET
Update from the Federal Government
Senior Policy Analyst and Global Team Leader, Media & Entertainment Industries, International Trade Administration, U.S. Department of Commerce Andrea daSilva sits down with A2IM’s Senior Director, Member Services and International Relations, Lisa Hresko to discuss the federal government’s resources for the music and entertainment industry.
Speakers:
Andrea DaSilva (International Trade Administration, U.S. Department of Commerce), Lisa Hresko (A2IM)
4:50 - 5:20 PM ET
How is Independent Retail Adapting to the New Reality?
Independent record stores shape our culture. How are they adapting to our new reality. Success stories; solid take-a-ways
Speakers:
Anna Lundy (Grimey’s), Dave Martin (Omnian Music Group), Gerald Hammill (AudioSalad), Nabil Ayers, (4AD)
5:30 - 6:00 PM ET
Happy Half Hour!
LIVE Happy "Half" Hour Moderated by Team A2IM Staff
Jennifer Masset (Spotify)
Jennifer Masset (Spotify)
Global Head of Independent Label Support
Jennifer Masset has been an advocate for Independent music artists and labels for over 20 years. She started her career managing record stores in Chicago, Boston, NYC, and San Francisco before moving on to manage sales for USA division of a Berlin-based distributor, Studio Distribution. Jennifer then ran the North American office for !K7 Label Group before stepping in to connect American Independent content owners with services who bring them to market for the non-profit, Indie label trade organization, A2IM. As Spotify’s Head of Independent Label Support, her role ensures Indie artists and labels are best utilizing the platform’s many helpful tools and features.
Jeff Stempeck (Spotify)
David Stuart (Amazon)
Ghazi Shami
Danielle Giles
Danielle Giles
Indie Label Relations
Mathew Knowles (Music World Entertainment Corporation)
Mathew Knowles (Music World Entertainment Corporation)
Owner & CEO
"Author, professor, lecturer, public speaker, entrepreneur, music executive, artist manager, fighter and survivor would be the words used to sum up the life and career of Mathew Knowles, Ph.D. Knowles is widely recognized in the entertainment industry for his effective approach in developing and promoting award-winning artists. As founder of Music World Entertainment and Artist Management, he has served as executive producer for more than 100 award-winning, platinum and gold albums in multiple genres, including pop, R&B, gospel, dance, and country, as well as soundtracks and special-themed projects. Record sales have exceeded 450 million worldwide, with work featuring some of the biggest names in music including Chaka Khan, Earth Wind & Fire, The O’Jays, Destiny’s Child, Solange, and Beyoncé, to name a few. Knowles’ work in film and television includes Executive Producer of the number one box office movie 'Obsessed' featuring Idris Elba and Beyoncé, 'Eight Days' a reality show of cancer survivors among others. Knowles has many major feature movie soundtracks to his credit including Dreamgirls, Cadillac Records, Master of disguise and Charlie’s Angels, all on Music World Entertainment Corporation record label. "
Anne del Castillo (The Mayor’s Office of Media and Entertainment )
Ali Lieberman (SoundExchange)
Ali Lieberman (SoundExchange)
Director, Business Process & Product Management
Ali Lieberman is Director of Business Process and Product Management at SoundExchange. In this role, she serves as the product manager of Music Data Exchange (MDX), which is used by all major record labels and music publishers to exchange sound recording and musical work data. She has helped lead the organization through a major platform transition and is currently working on executing new royalty and data solutions for sound recordings and music publishing. Prior to joining SoundExchange in 2011, Ali managed the US ISRC Agency within the Recording Industry Association of America (RIAA). Ali is an MBA graduate of the Georgetown McDonough School of Business and has over 10 years of experience in the music industry.
Brad Prendergast (SoundExchange)
Brad Prendergast (SoundExchange)
Assistant General Counsel, Licensing & Enforcement
SoundExchange administers the statutory license in Sections 114 and 112 of the Copyright Act for the digital audio transmissions of sound recordings. As Assistant General Counsel for Licensing & Enforcement, Brad manages SoundExchange’s participation on behalf of sound recording copyright owners and performing artists in royalty rate-setting proceedings before the Copyright Royalty Board. He also advises internal departments at SoundExchange on how to implement the requirements in the statute and accompanying regulations. Prior to joining the SoundExchange legal team, Brad was an associate at Sutherland Asbill & Brennan, where he focused on copyright and trademark matters. Brad graduated from the University of Notre Dame in 1998, where he was editor in chief of the student newspaper, and the University of Virginia School of Law in 2004, where he was editor in chief of the Virginia Journal of Law & Technology.
Ryan Lehning (SoundExchange)
Ryan Lehning (SoundExchange)
Senior Director, International
Ryan Lehning is Senior Director, International at SoundExchange, responsible for international activities on behalf of the company’s member artists and labels. Prior to joining SoundExchange, Ryan served as counsel with SONY BMG Music Entertainment in New York where he handled copyright, trademark, e-commerce, new media, and other intellectual property matters. Prior to SONY BMG, Ryan was an associate in the law firm of Smith & Metalitz LLP in Washington DC where his practice focused on domestic and international copyright matters for a diverse portfolio of clients in the music, film, television, software, and book publishing industries. In addition, Ryan served as counsel for the Coalition on Online Accountability, a group working to ensure the enforcement of copyright protection in the online world. Ryan is a graduate of Georgetown University Law Center (2002) and Belmont University (1997).
Carlos Mills (ABMI)
Carlos Mills (ABMI)
Founder/President
Carlos Mills is the founder of the Brazilian independent label Mills Records, President of the Brazilian Music Independent Association (ABMI) and has been participating on WIN’s and Merlin’s board of directors. Throughout his professional life he worked as a musician, ran a recording studio, recorded and mixed hundreds of live broadcast shows and participated as a consultant for copyright bills in the Brazilian parliament. Mills has an MBA degree from FGV-RJ and is the curator of Rio Music Market, ABMI’s yearly international Conference and showcase event in Rio de Janeiro, Brazil.
Joerg Heidemann (VUT)
Joerg Heidemann (VUT)
ceo
" Jörg Heidemann Biography Jörg Heidemann is the CEO of Germanys Association of Independent musicians and companies (VUT e.V.), which represents around 1300 Germany independent music companies. Former co-owner and CEO of the distribution company MDM – Mutualism, distribution and more, Head of Direct Export for Universal Music Germany and Export manager for one of the biggest German Independent Distributors EFA Medien GMBH end of the nineties. Before graduating with a degree (Diplom) in psychology at the University of Trier, he was already working in a couple of record stores to finance his study. He is also board member of the Association for popular Music in Germany and a member of the German IFPI charts and marketing committee "
Kodi McKinney (Marauder)
Kodi McKinney (Marauder)
Partner/Co-Founder
" Kodi McKinney has years of experience developing talent in the music industry. He has played an instrumental role in spearheading media campaigns within the US for domestic and international acts. From starting at The Syndicate in 2011, Kodi ultimately rose to oversee the company's metal marketing department including radio promotion, publicity, online properties and special events. Prior to that, he was on the editorial staff at CMJ while managing its nationwide network of college radio stations."
Michele Amar (France Rocks)
Michele Amar (France Rocks)
CEO
"Bio Michele Amar Michele Amar is currently the founder of France Rocks, Inc. www.francerocks.com. Previous to her current position she was Head of Bureau Export, French Music Export Office in New York, previous to this she was Director of International Content at IODA, one of the first digital distributor in the US. As an International Music Export specialist, she focused on business development and global export strategy. Previously, she was Director of International at Putumayo World Music, where she developed its distribution network in over 90 countries. Prior to that, she founded an independent record label established in New York City, worked as a producer/engineer in Europe and the U.S, and has contributed to numerous recordings and commercials as performer and composer. "
Paul Pacifico (AIM)
Takashi Kamide (ILCJ)
Takashi Kamide (ILCJ)
Co-Founder/Chief Executive Director
"Board member, Independent Label Council Japan (ILCJ) and The Federation of Dance Music Japan (FDJ)​ Named and served the inaugural board member at such music industry initiatives as FMPJ, ILCJ, FDJ, CPRA, AMEI, JEPA and Merlin among others. ​ Served president/director at EastWest Japan and Warner Music Japan, after 22 years at Yamaha Music Foundation responsible for music publishing, music media development and business affairs, as well as organizing talent quest contests and international festivals. During those years, Kamide taught at Showa University of Music as professor."
Trisha Carter (CIMA)
Trisha Carter (CIMA)
Music Export Manager
"With more than 20 years' experience in the music industry and international trade, Trisha heads the Canadian Independent Music Association’s global export service, Music Export Canada, delivering international market and business development initiatives, networking events, Canadian Blast showcases, and Canada House venue takeovers through strategic partnerships at various conference festivals around the world. Trisha's work has helped to establish the trusted Canada brand at the foremost events across the globe, including SXSW (USA), The Great Escape (UK), Reeperbahn (DE), Americana (US), Americana (UK), FIMPRO (MX), Jazzahead (DE), and many more. Beyond major conferences, Trisha develops and coordinates private, customized business and showcasing trade missions to support CIMA members’ business and professional development interests. Through these uniquely targeted missions, Trisha has led Canadian delegations and their artists to markets in Japan, Australia, Portugal, Chile, and just over the border to our neighbours in NYC, LA, Chicago, and San Francisco, in the US, and recently brought in delegations from France, Eastern Europe and Australia to Canada. "
Bina Fronda (Ultra Records)
Bina Fronda (Ultra Records)
Marketing Director
"Bina Fronda has music in her blood. The granddaughter of a Jazz musician who immigrated to New York City from Southern Italy, Bina’s path in dance music was inspired by her uncle who was a house music DJ and label owner. “I grew up hanging around my uncle’s studio soaking up his deep house mixes, listening to tales of club nights across the world. He took me to my first club when I was 14 in Miami, Crobar to be exact,” she says. With degrees in marketing and photography, Bina’s start as a music professional was a freelancer in the festival industry; namely large scale events including Gov Ball, EDC NY and Boston calling. Bina landed at famed NYC-based dance music label Ultra Music in 2014 and worked her way up to her current role as Director of Marketing. During her time at Ultra Music, Bina has overseen marketing campaigns for artists such as Steve Aoki, Kygo, Sofi Tukker, Benny Benassi, Deorro, MK, Anabel Englund & more. "
Francesca Harvey (Partisan Records)
Francesca Harvey (Partisan Records)
Digital Marketing Manager
Francesca Harvey made her foray into the music industry in 2016, after a road trip with friends to attend SXSW. She worked at PR agency, Tell All Your Friends, and Brooklyn venue, Baby’s All Right, before being hired at Partisan Records as Marketing Coordinator in the fall of the same year. She’s been with Partisan for nearly four years now, and helped develop her current role as Digital Marketing Manager, overseeing online advertising, digital content creation, D2C strategy, and social media. In this role, she’s worked on campaigns for IDLES, Laura Marling, Fela Kuti, Cigarettes After Sex, Fontaines D.C., and more. Francesca is passionate about music, the internet, and—especially—the intersection of the two.
Jackie Otto (Dangerbird)
Jackie Otto (Dangerbird)
Senior Director of Digital
A bright and uniquely qualified media professional and a versatile, self-motivated team player with strong interpersonal, communication and organizational skills. Extremely practical and varied work background including expertise and experience in digital media, digital strategy, streaming services, marketing and in print, digital and video production processes. Most relevant experience at Capitol Music Group and NBCUniversal in Los Angeles and CNBC in London. Additional experience in entertainment industry with CBS, Walt Disney and the AP.
Liz Erman (Nettwerk)
Liz Erman (Nettwerk)
SVP Marketing & Label Strategy
As SVP of Marketing and Label Strategy, for Nettwerk Records based in Los Angeles, Liz has overseen the marketing of key Nettwerk successes ranging from: Passenger known for the global hit “Let Her Go,” as well as Hermitude, Mallrat and more. Before joining Nettwerk, she worked in marketing at both Warner Bros. Records and Rhino Records, and she is a graduate of Stanford University.
Andrew Jervis (Bandcamp)
Andrew Jervis (Bandcamp)
Director of Artists and Labels
Andrew Jervis is Director of Artists and Labels at Bandcamp, the online music community for musicians, record labels, and music fans. Overseeing the label and artist outreach team, he helps bring in music from all over the world, and he works closely with artists and labels to define new tools and features. He also hosts the Bandcamp Weekly show, combing through the site to uncover and present weekly selections of amazing new music. Prior to Bandcamp, Andrew had his fingers in many musical pies as VP of A&R at Ubiquity Records, hosting a longtime radio show in San Francisco, DJing around the world, and writing and editing for various music publications.
J Edward Keyes (Bandcamp)
J Edward Keyes (Bandcamp)
Editorial Director
J Edward Keyes is Bandcamp's Editorial Director. He has been writing about music for over 20 years, which means he's super fun at parties.
Jason Peterson (GoDigital Media Group)
Jason Peterson (GoDigital Media Group)
CEO & Chairman
"Jason Peterson is an experienced entrepreneur, attorney, and producer - named as one of the ‘Top 30 Entrepreneurs under 30’ by The Los Angeles Business Journal and a '40 under 40 Power Player' in the music and video industries by Billboard and Media Play News, respectively. He has worked in the entire media value chain from production and post through marketing and distribution. Jason remains the youngest producer ever to produce a feature film in competition at the Sundance Film Festival (“The Beat,"" Sundance 2003). His business GoDigital Media Group and its subsidiaries Cinq Music, ContentBridge, AdShare, VidaPrimo, and Latido Music build and collect revenue from a media market transforming from ownership to access rights. Prior to working at the intersection of media and technology, Jason was a producer, credited with seven feature films, nine television pilots, and numerous commercials and music videos. "
Joe Romano (Romano & Associates)
Joe Romano (Romano & Associates)
President/CPA
"Joseph Romano, CPA 237 West 35th Street, Suite 504 New York, NY 10001 Tel Bus - 212-381-3111 Tel Direct – 646-647-8090 Cell – 917-596-1362 Email - [email protected] On September 1, 2016 I opened my new firm, Romano & Associates, CPA’s PC. We have offices in New York City, Mineola, NY, Austin, Texas and Jacksonville, FL Previous to this. I was a partner at the accounting firm of Presti & Naegele, where I started my career in 1995. Prior to that I graduated with a B.S. in Accounting from St. John’s University. We currently assist approximately 500 small to mid-size businesses and about 900 individual clients. The business clients are in all different types of industries with almost all clients using Quickbooks as their bookkeeping software. For close to 25 years, I have been an Advanced Certified Quickbooks ProAdvisor as well as Certified Quickbooks Point-of-Sale advisor and am extremely knowledgeable with most Quickbooks products. I previously served on the board of Entrepreneurs Organization of New York as Education Chair and also have served on the board of advisors of a major credit card processing company. I am also a member of the Knights of Columbus and other various charitable organizations. "
Sheryl Cohen (A2IM)
Sheryl Cohen (A2IM)
Senior Director, Culture & Oversight
As Senior Director, Culture and Oversight for A2IM, Sheryl Cohen oversees A2IM Indie Week, A2IM Artist, multiple committees and the organization's budget. She is in her ninth year as an A2IM staff member. An independent topline songwriter and recording artist, Sheryl Cohen releases disco/pop music under the pseudonym Olivia Brown.
Andrea DaSilva (International Trade Administration, U.S. Department of Commerce)
Andrea DaSilva (International Trade Administration, U.S. Department of Commerce)
Global Team Leader, Media & Entertainment Industries
Andrea DaSilva serves as the Global Team Leader for Media & Entertainment Industries and Senior Trade Policy Analyst in the International Trade Administration at the U.S. Department of Commerce in Washington, DC. In this capacity she leads a team of 250 trade specialists world-wide on projects to advance the export and licensing potential of the U.S. creative and innovation economy. She conducts in-depth market research, policy analysis, free trade agreement assessments, and with her team, offers dynamic trade promotion activities for clients. Andrea brings both passion and deep industry and policy knowledge to stakeholders across a wide segment of digital and traditional entertainment sectors - and managed the first ever U.S. government export project (MDCP) with the music industry (A2IM). She holds an MBA/MA International Development from American U.and sits on the Board of Digital Mind State. One day she plans on retiring to an island and and establishing a women and young girl's empowerment program (with a music & arts component of course)!
Lisa Hresko (A2IM)
Anna Lundy (Grimey’s)
Anna Lundy (Grimey’s)
Manager / Indie Pop Princess
Longtime manager / Indiepop Princess of Grimey’s New & Preloved Music, Anna Lundy serves as a buyer and coordinates scheduling, events, promotions and social media for the store. She also volunteers at WXNA 101.5 fm, wxnafm.org, a low-power, free form, community radio station, where she hosts Untune The Sky. Anna graduated from the University of Tennessee in 2001, with a B.A. in Women’s Studies, and while in Knoxville volunteered as a college DJ at WUTK and worked in a record store. In addition to listening to records, Anna enjoys tending to her houseplants, cooking and Lego. She lives in Nashville with her husband, their six-year-old twins, and their cats, Suki and Alex Trebek.
Dave Martin (Omnian Music Group)
Dave Martin (Omnian Music Group)
Head of Physical
Currently the head of physical for the Omnian Music group Dave has over 30 years experience in the music business. Dave has been a store buyer, run an indie label, tour managed, and held numerous positions in sales and distribution.
Gerald Hammill (AudioSalad)
Nabil Ayers, (4AD)
Nabil Ayers, (4AD)
U.S. General Manager
"Nabil Ayers is the US General Manager of Beggars Group label 4AD. Since 2008 he has run campaigns for The National (GRAMMY® award winner in 2018), Big Thief (GRAMMY® award nominee in 2020), Grimes, Future Islands and St. Vincent. He has served as a Governor of the New York chapter of the Recording Academy since 2018 and also sits on the Chapter's Membership and Nominating Committees. In 2019, Ayers was named one of Billboard magazine's ""Indie Power Players."" After opening Seattle's Sonic Boom Records store at age 25, he sold it to a longtime customer in 2016. As both an executive and an artist who began his career as a musician and has performed on several albums on both independent and major labels. On his own label, The Control Group, Ayers has released music by Lykke Li, Cate Le Bon and his uncle, the jazz musician Alan Braufman. Ayers has written about race and music for The New York Times, NPR and GQ and he will publish his memoir with Viking Books in 2021. "
Mikal Celentano (EntergGain)
Mikal Celentano (EnterGain)
Co-Founder
Mikal Celentano, Co-Founder, EnterGain – Mikal is an experienced executive recruiter, filling roles in marketing, publicity, finance and operations. She is also an expert in process improvement, operations and marketing. Mikal's clients more effectively attract customers, grow relationships, and align their business operations with their strategic leadership agenda. Prior to EnterGain as the founder of cause-marketing startup Hotathon, she harnessed social media and the viral power of music to lead awareness campaigns for select non-profit organizations. Prior to that, Mikal was the Director Global Marketing at luxury travel goods company Tumi Inc, where she spent 17 years in product management, marketing, international marketing, and e-commerce, relaunching Tumi’s direct to consumer store. She also managed operations for leadership consulting firm Hudson Gain Corporation. She holds an MBA from Columbia Business School and a BA in Art History from Wellesley College. Mikal’s outside interests include art, cause marketing and cooking.
James Celentano (EnterGain)
James Celentano (EnterGain)
Co-Founder
"James Celentano, Co-Founder, EnterGain - James is the co-founder of EnterGain the executive recruiting, leadership development and strategic planning firm. He personally recruits and places talent at the director through CEO level for the firm’s clients. He is also key to the leadership development practice where he coaches teams and individuals and facilitates strategic planning with executive teams and boards. Some of James’ clients in the music ecosystem include: A2IM, Because Music, Beggars Group, eOne Entertainment, Merlin, Reservoir, Rights Up, Secretly Group, Sony Music, Tidal and YouTube Music. Previously, he has served as VP HR for The Madison Square Garden Company, Warner Music Group and TVT Records. Prior to his in-house roles, James advanced from research associate to managing director at a major global executive search firm, including working in the firm’s entertainment practice and serving in a leadership role in an online recruiting division. James has taught as an adjunct in the Masters in Music Business program at NYU’s Steinhardt School. He holds an MBA from Columbia Business School, a BA in Psychology from the University of Pennsylvania and an SPHR certification. James’ outside interests include mentoring, music and mountain biking. "
A2IM